Vivun Chief Marketing Officer • 3y
I author a Product Marketing Playbook at the start of each year and use it in every interaction with my team, peers, and executive leaders. It clearly lays out what Product Marketing does for the business and more importantly, what we don't do. That extra step is really important because our discipline is still widely misunderstood. We cannot assume that everyone knows what Product Marketers do, so the best advice I've ever received is to tell your stakeholders in no uncertain terms what you're ...Read More
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