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When applying to pmm jobs, how important is it to align your past experiences with the new role? (For instance, if you worked in ecommerce, only apply to ecommerce roles.)

I've noticed that when my experience doesn't align exactly, I don't make it past round 2 or round 3 of the interview.

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2 Answers
  1. Holly Xiao
    Holly Xiao

    HeyGen Head of B2B Marketing • 3y

    It's common for people to move from one industry to another. If you're in eCommerce right now, don't feel like you have to apply for only eCommerce jobs. At the end of the day, it’s really about how fast you can learn and hit the ground running in a new role. I'm a firm believer that you'll learn 70% of a new role while on the job. If you’re making it to the 2nd and 3rd rounds, that signals to me that the hiring manager thinks you have the right experience/skills from your resume. Many factors c ...Read More

    1,325 Views
  2. Jason Lyman
    Jason Lyman

    Customer.io Chief Marketing Officer • 2y

    While it is always easier if your past experience is directly related to the new role you are exploring, it does not mean that you can’t get a job outside of that scope. The key is figuring out what skills or attributes that they are looking for. Then, you need to figure out how to position your past experience so it appears to apply to the challenges that they are trying to solve. PMMs need to be great storytellers, so this is your opportunity to apply those skills to get the job you want!

    577 Views

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