What are potential career paths after Product Marketing?

I've spent ~4 years doing Product Marketing at different Fortune 100 companies and wanted to know what are potential career growth opportunities beyond PMM. Almost everybody I know stays in PMM and continues on into leadership or goes into Product. What else is out there?

Answer

3 Answers

Product Marketing Career Path

Jason Lyman

Customer.io Chief Marketing Officer • 2y

I have seen product marketers move into various roles as their careers evolve. The PMM skill set is very applicable in most marketing roles. For example, a successful PMM should be able to translate insights into strategy, build power narratives that engage customers, and drive cross-functional alignment/execution. Therefore, you can apply those skills in a more data-driven way on the demand gen side, or you could use those abilities to have more ownership over product decision-making as a PM, o ...Read More

20,469 Views
Lauren Barraco

Inscribe VP, Marketing • 5y

Oh my gosh - the possibilities are endless! The skills required for PMM are transferrable in so many ways. Like you mentioned, there's the product route that you can build on and either lead a PM or PMM team (or both!). The other obvious one is in the CMO direction - for this, you'd definitely need to expand your marketing lens into other areas of the marketing org (DG, ABM, field marketing, etc.) - you could start by trying out corporate/brand marketing or content marketing as an easy transitio ...Read More

3,039 Views
Jodi Innerfield

Product Marketing Consultant | Formerly Salesforce • 1y

I don't know if you'll like this answer--there is no one career path after Product Marketing. I believe career "paths" are more like jungle gyms than ladders--sometimes you go forward and up, other times you've got to move to the side, and sometimes you've got to hop from the swings to the monkey bars. What does that actually mean? Product Marketing in particular has so many different roles and skill sets within it: messaging, enablement, events, product launches, product adoption--the list goes ...Read More

7,001 Views