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What are potential career paths after Product Marketing?

I've spent ~4 years doing Product Marketing at different Fortune 100 companies and wanted to know what are potential career growth opportunities beyond PMM. Almost everybody I know stays in PMM and continues on into leadership or goes into Product. What else is out there?
1 Answer
Lauren Barraco
Lauren Barraco
Inscribe VP, MarketingDecember 14

Oh my gosh - the possibilities are endless! The skills required for PMM are transferrable in so many ways. Like you mentioned, there's the product route that you can build on and either lead a PM or PMM team (or both!). The other obvious one is in the CMO direction - for this, you'd definitely need to expand your marketing lens into other areas of the marketing org (DG, ABM, field marketing, etc.) - you could start by trying out corporate/brand marketing or content marketing as an easy transition there. Other routes I've seen: enablement, product evangelist, go-to-market strategist, etc. Also, if you like the startup world, another less common but interesting route could be VC - a lot of times they look for people with product/pmm backgrounds at the associate level. 

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