What are potential career paths after Product Marketing?
Oh my gosh - the possibilities are endless! The skills required for PMM are transferrable in so many ways. Like you mentioned, there's the product route that you can build on and either lead a PM or PMM team (or both!). The other obvious one is in the CMO direction - for this, you'd definitely need to expand your marketing lens into other areas of the marketing org (DG, ABM, field marketing, etc.) - you could start by trying out corporate/brand marketing or content marketing as an easy transition there. Other routes I've seen: enablement, product evangelist, go-to-market strategist, etc. Also, if you like the startup world, another less common but interesting route could be VC - a lot of times they look for people with product/pmm backgrounds at the associate level.