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In a large company, how can you ensure you are making an impact in your role as a product marketer?

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3 Answers
Product Marketing Career Path
  1. Candace Marshall
    Candace Marshall

    Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 2y

    In large companies, you can make your mark as a PMM through alignment and relationships. Firstly, it's important to ensure your work directly aligns with the company's goals and objectives. Start by familiarizing yourself with your business unit's OKRs (objective key results). For example, if your company is trying to increase market share in a specific region and let's say you have a product launch coming up, you should proactively think through how to position the product and tailor the messag ...Read More

    2,783 Views
  2. Martin Raygoza
    Martin Raygoza

    Diageo Head of Tequila Portfolio • 2y

    Here are some tips I use when I aim to create a significant impact and ensure that people notice it. Make sure you Align your goals with overall company objectives: This is probably the best way to make sure your product is always prioritized.  Establish clear and measurable KPIs to track progress towards your goals: It is a basic tip, but the better you can show hard data behind any product results, the easier it is to get notice. Communicate the impact of your work: Getting the results is one ...Read More

    3,182 Views
  3. Jason Lyman
    Jason Lyman

    Customer.io Chief Marketing Officer • 2y

    I would ask your manager what are the top priorities for the broader organization and then push to get projects that support those efforts. In a bigger organization, a lot of good work goes unnoticed because the executive team tends to just focus on the “big rocks” that they are trying to move forward. Therefore, the best way to deliver impact is to complete work that aligns with the things that they care about. 

    601 Views

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