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In a large company, how can you ensure you are making an impact in your role as a product marketer?

Candace Marshall
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn2y
In large companies, you can make your mark as a PMM through alignment and relationships. Firstly, it's important to ensure your work directly aligns with the company's go...
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2707 Views
Martin Raygoza
Diageo Head of Tequila Portfolio2y
Here are some tips I use when I aim to create a significant impact and ensure that people notice it.Make sure you Align your goals with overall company objectives: This i...
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3181 Views
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Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Jason Lyman
Customer.io Chief Marketing Officer2y
I would ask your manager what are the top priorities for the broader organization and then push to get projects that support those efforts. In a bigger organization, a lo...
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598 Views