Jennifer Kuvlesky

The good news is sales people notice when materials are out of date, and will let you know it is time for a refresh. :) Joking aside, here are some proactive tips on how ...

The most common mistake I've seen in developing VoC programs is thinking too narrowly about the customers' voice. Often, VoC programs start with marketing or customer suc...

I think your plan is a good way of moving forward. If money is no object, you could obtain a panel, and do a survey, and then contact those who seem to fit the profile fo...

I'd first understand the personas you are targeting-what problems do they have, how do they like to consume materials and find answers to their problems. You can have mul...

In my response, I'm assuming your company will be selling to professional services firms. I'd start with these questions: Where are the dollars spent for professional ...

I've used VoC insights to improve marketing messages, campaign focus and customer experiences. Here are some examples. Customer onboarding: Analyzing support case trend...

There are situations where multiple personas might make sense. If you are just getting started, I'd focus on your primary persona and get that right. Does your product so...

In my experience, the best way to communicate with sales people is to speak with them. They are so busy, and I find they don't read emails from PMMs, especially emails no...

Start first by understanding what problems your product or service solves and the personas who are willing to pay for the problem to be solved. Then look at the alternati...

This one is tough because it is a lot easier to speak to people you have a relationship with than total strangers! We speak to our customers a lot but they are biased wit...