Jonathan Gowins

Jonathan Gowins

Director, Product & Design, Openly

Content

Jonathan Gowins
Jonathan Gowins
Openly Director, Product & DesignJuly 25
I'm going to borrow shamelessly from Jeff Gothelf in his book, Lean UX: "With your prioritized list of assumptions in hand, you’re ready to move to the next step: testing your assumptions. To do that, transform each assumption statement into a format that is easier to test: a hypothesis statem......Read More
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Jonathan Gowins
Jonathan Gowins
Openly Director, Product & DesignJuly 25
Technology can help, but it's only a means to an end. The user reigns supreme. I evaluate all technology in light of whether or not it can help meet user needs. Then the decision becomes much clearer. Many, many companies have lost money by chasing shiny new technologies instead of ferociously fo......Read More
415 Views
Jonathan Gowins
Jonathan Gowins
Openly Director, Product & DesignJuly 25
I revisit the strategy whenever there is new information. Usually, customer needs do not change that much. What changes is company visions and organization structure, budget, risk, etc. So every time there is an internal shift, propose how you think the strategy should adapt to meet the company v......Read More
415 Views
Jonathan Gowins
Jonathan Gowins
Openly Director, Product & DesignJuly 25
Step one (Do not skip this step!): Make sure you understand the company (or division) strategy that your leadership team is accountable for. If it's vague, push for clarity and see if they will provide it. If not, then let them know the product strategy will cascade from their vision/strategy, an......Read More
409 Views
Jonathan Gowins
Jonathan Gowins
Openly Director, Product & DesignJuly 25
Market trends matter a lot less than user insights. I rank user research way higher than industry trends which are aggregate data and usually not base on strong user paradigms like Jobs to be Done. It really depends on your leadership team, company, vision, and industry. If strategy is "bets on ......Read More
400 Views
Jonathan Gowins
Jonathan Gowins
Openly Director, Product & DesignJuly 25
Avoid balance. "Balance" very often feels like a political game we are forced to play. Instead, * Make sure everyone understands the company vision, and call out areas that are poorly defined. Ask for definition. * Educate everyone on customer needs. Exposing them to direct quotes or dat......Read More
388 Views
Jonathan Gowins
Jonathan Gowins
Openly Director, Product & DesignJuly 25
It would be pretty challenging to go against sales and try to change their mind. I recommend, 1. Talk to them and really, really listen to understand their concerns and why they believe what they believe. There's got to be some truth in there somewhere you can use. 2. If you need to e......Read More
388 Views
Jonathan Gowins
Jonathan Gowins
Openly Director, Product & DesignJuly 25

Reading book and blog posts! Talk to other PMs and leaders, study Jobs to Be Done, and read how others are doing it. Over time you will develop a method that works with your unique leadership team.

387 Views
Jonathan Gowins
Jonathan Gowins
Openly Director, Product & DesignJuly 25
Without specifics, I fear providing a generic answer, but: Are you defining what a 'market problem' is accurately? I recommend, "People with a specific problem (JTBD) they are willing to pay for a solution to." Have you talked to these specific types of people and validated they would pay for yo......Read More
387 Views
Jonathan Gowins
Jonathan Gowins
Openly Director, Product & DesignJuly 25
The stakeholder list is very different for every company. Each dynamic is different. * Approach leaders in 1:1s BEFORE you make a pitch. Ask about their team strategy, what they think about the company vision, etc. * Run ideas for strategy by them and get there feedback informally, ahead o......Read More
366 Views
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Director, Product & Design at Openly
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