Jonathan Gowins

I'm going to borrow shamelessly from Jeff Gothelf in his book, Lean UX:"With your prioritized list of assumptions in hand, you’re ready to move to the next step: testing ...

Step one (Do not skip this step!): Make sure you understand the company (or division) strategy that your leadership team is accountable for. If it's vague, push for clari...

I revisit the strategy whenever there is new information. Usually, customer needs do not change that much. What changes is company visions and organization structure, bud...

It would be pretty challenging to go against sales and try to change their mind. I recommend,Talk to them and really, really listen to understand their concerns and why t...

Technology can help, but it's only a means to an end. The user reigns supreme. I evaluate all technology in light of whether or not it can help meet user needs. Then the ...

Market trends matter a lot less than user insights. I rank user research way higher than industry trends which are aggregate data and usually not base on strong user para...

Reading book and blog posts! Talk to other PMs and leaders, study Jobs to Be Done, and read how others are doing it. Over time you will develop a method that works with y...

The stakeholder list is very different for every company. Each dynamic is different.Approach leaders in 1:1s BEFORE you make a pitch. Ask about their team strategy, what ...

Avoid balance. "Balance" very often feels like a political game we are forced to play. Instead,Make sure everyone understands the company vision, and call out areas that ...

Without specifics, I fear providing a generic answer, but:Are you defining what a 'market problem' is accurately? I recommend, "People with a specific problem (JTBD) the...