All related (4)
Sandeep Rajan
Product Lead, Member Experience, PatreonFebruary 23

The only stakeholder that must have buy-in for your product strategy is the one accountable for the results of your org or area. That may be a C-level exec or VP or GM or a discipline lead. Once they believe in the strategy as the best path to hit their goals for the business, what remains is largely a communication challenge.

Keep in mind that getting alignment with your primary stakeholder may require you to get the approval of multiple other stakeholders along the way. For my thoughts on how to do that, see the first question on the list.