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Which stakeholders need to have buy-in for your product strategy, and how do you approach creating alignment?

Sandeep Rajan
Patreon Product Leader4y
The only stakeholder that must have buy-in for your product strategy is the one accountable for the results of your org or area. That may be a C-level exec or VP or GM or...
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1271 Views
There are many stakeholders that need to buy-in to your strategy - your exec team, your cross-functional peers, your cross-functional product teams and just as importantl...
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861 Views
Manjeet Singh
Salesforce Senior Director of Product Management1y
Stakeholder identification varies by the company size, culture, how decision making happens and types of the product (B2B vs B2C). But in general key stakeholders needing...
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555 Views
Jonathan Gowins
Openly Director, Product & Design2y
The stakeholder list is very different for every company. Each dynamic is different.Approach leaders in 1:1s BEFORE you make a pitch. Ask about their team strategy, what ...
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543 Views
Sailaja Kalle
Gainsight Director, Product Management6mo
All internal leaders and cross functional leaders - Sales, Marketing, Engineering and external stakeholders like strategic customers would need to be aligned on the stra...
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574 Views
Jacqueline Porter
IBM Product Management2y
This is a great question! Product strategy is only as good as those who believe in it and choose to follow it. First, product strategy is typically best when it is aligne...
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387 Views
Julie Lam
Zoom Head of Product Operations2y
Product strategy has to align with company, sales and engineering strategies. Start with the company strategy/mission, then define product pillars to support company miss...
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485 Views
Derek Ferguson
GitLab Group Product ManagerApr 16
TLDR: engineering leadership, your management chain, design, sales/customer success, and cross-functional product peers.Engineering leadership is first on purpose. This i...
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275 Views