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What is your advice for PMM to work well with Product and Sales?

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4 Answers
Product Marketing Career Path
  1. Josh Bean
    Josh Bean

    webAI Head of Marketing • 4y

    Communicate communicate communicate. PMM/GTM/PRODUCT need to be constantly communicating. Here's a sample cadence to get you started: PMM <> Product PMMs and Product managers catch up weekly/bi-weekly on upcoming releases, roadmap changes, voice of customer PMM and Prod leadership meet monthly to review roadmap, strategic messaging and key product/product marketing topics PMM <> GTM PMMs and sales leaders should be meeting on a weekly or bi-weekly basis to review high level performan ...Read More

    2,020 Views
  2. Ryan Van Wagoner
    Ryan Van Wagoner

    Forethought Senior Director, Head of Marketing • 4y

    This is a fantastic question and often where PMMs either excel or fail. Product marketing is the glue between product, sales, customer success, and core marketing, and understanding how to align those four functions is the key to success. Start with listening. Talk with each stakeholder (in your case product and sales, but I'd recommend expanding to customer success and core marketing / demand gen in many cases) and understand their priorities, upcoming projects, and anything they'd love to see ...Read More

    922 Views
  3. Leandro Margulis
    Leandro Margulis

    Prove Head of Product • 4y

    Make sure you have periodic meetings scheduled with each separate and some times with both together. As PMM, we bring the "voice of the customer" and the "Voice of the market" from the outside in, and we provide the messaging and positioning for the go-to-market strategy for the "inside out", so we need to get sales input and feedback intro product to influence the roadmap, and make sure we educate sales on the product in the best way possible so it resonates with their customers.

    1,378 Views
  4. Chris Glanzman
    Chris Glanzman

    ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y

    The most helpful advice I ever received for collaborating with Sales and Product teams is to reframe your thinking to be that of an Educator with these other teams being your learners. To be an effective Educator, you need to understand your material and equip your learners with the knowledge they need to apply the information in their own roles. Tactically, this will look very different for Sales and Product because their needs and functions are so different. One of the biggest benefits I gaine ...Read More

    516 Views

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