What is your advice for PMM to work well with Product and Sales?
4 Answers
Communicate communicate communicate. PMM/GTM/PRODUCT need to be constantly communicating. Here's a sample cadence to get you started: PMM <> Product PMMs and Produ...
2017 Views
Forethought Senior Director, Head of Marketing • 4y
This is a fantastic question and often where PMMs either excel or fail. Product marketing is the glue between product, sales, customer success, and core marketing, and un...
919 Views
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Prove Head of Product • 4y
Make sure you have periodic meetings scheduled with each separate and some times with both together. As PMM, we bring the "voice of the customer" and the "Voice of the ma...
1377 Views
ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
The most helpful advice I ever received for collaborating with Sales and Product teams is to reframe your thinking to be that of an Educator with these other teams being ...
515 Views
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