How can a junior digital marketing generalist stand out as a PMM candidate in a role that requires 3+ years of product marketing experience?

Answer

5 Answers

Product Marketing Career Path

Josh Bean

webAI Head of Marketing • 4y

Try to find an introduction to the hiring manager. If you can't find an intro, reach out to the hiring manager directly. Someone who reaches out saying "I saw you're job, I'm very interested, here's why I'm a good fit" will definitely get some extra attention when it comes time to review resumes. Also find a way to highlight PMM work on your resume.

1,526 Views
Manav Tandon

Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y

In my experience, hiring managers don't know for sure how many years of experience is actually required for a role... it's not an exact science. What's more important is to demonstrate that you can do the work, that you can fulfill the requirements of the job. Find out what's relevant from your past experience that will demonstrate that you have the experience and skills to do the job, and that should hopefully get you in the door.

506 Views
Jon Rooney

Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y

Beyond communicating your interest in moving into PMM as part of your career plan, I'd focus on two areas outside of your digital marketing responsibilities: content creation and some product/domain acumen. For content creation, build a portfolio of relevant writing for your company and space. Even if you write, for example, email copy or webinar abstracts for your role, create longer-form strategic content that demonstrate a grasp of the customer perspective, competitors or your companies strat ...Read More

806 Views
Julie Brown

Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y

Great question! It depends. It depends on how the company defines product marketing, what specific experiences, tasks, and responsibilities are listed in the job description, the size of the company, the industry, the maturity, goals, etc. First, I recommend looking over the job description and company profile. Then try to match as many relevant experiences and skills as you have to those listed in the job post. Key Items to Consider: Do you have experience working in a similar industry? If so, ...Read More

275 Views
Teresa Haun

Zendesk Senior Director, Technology Marketing and Communications • 6y

I think it’s all about making it clear that you have relevant skills and experience that will apply. Also, that you have tremendous potential and are so eager to learn! If you really don’t have a lot of experience that you can make clear is very relevant for product marketing (although I bet you do coming from digital marketing), I also would suggest just being upfront about how you may not be coming in with as much direct experience as other candidates, but here’s how you’re going to make up fo ...Read More

2,176 Views