How can a junior digital marketing generalist stand out as a PMM candidate in a role that requires 3+ years of product marketing experience?
5 Answers
Try to find an introduction to the hiring manager. If you can't find an intro, reach out to the hiring manager directly. Someone who reaches out saying "I saw you're job,...
1522 Views
Cisco Head of Product Marketing, Collaboration SaaS | Formerly Adobe, Samsung, Verifone • 4y
In my experience, hiring managers don't know for sure how many years of experience is actually required for a role... it's not an exact science. What's more important is ...
500 Views
Upcoming Event
Mastering Market Research
Splunk
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
Beyond communicating your interest in moving into PMM as part of your career plan, I'd focus on two areas outside of your digital marketing responsibilities: content crea...
804 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 2y
Great question!It depends. It depends on how the company defines product marketing, what specific experiences, tasks, and responsibilities are listed in the job descripti...
273 Views
Zendesk Senior Director, Technology Marketing and Communications • 6y
I think it’s all about making it clear that you have relevant skills and experience that will apply. Also, that you have tremendous potential and are so eager to learn! I...
2174 Views
Related Questions
How should a marketing generalist who has over 8 years of experience but doesn't have tech background pivot into Product Marketing?What advice do you have for recent graduates that want to go straight into product marketing?What experiences and skillsets should an experienced 'generalist' marketer look to really profile and play up when applying and interviewing for a fully dedicated PMM role?How can a digital marketer transition into product marketing?When you're considering a product marketing manager applicant, what are the main pieces of experience you're looking for?Hi ,
Thank you for doing this! I have a PMM background from about 5 years ago ( for about 3 years) , then worked in more general marketing roles ( like demand gen) for a couple of years, went to bschool and now I’m in a pricing role - which is not exactly PMM. I want to make the pivot back into PMM . How can I leverage what I am doing currently and what I have done in the past, to take on a messaging, positioning and enablement PMM role ?