When establishing the PMM function in an org, how can you manage expectations and change perception if leadership (CEO, Founder, CMO) have a different interpretation of the role?

4 answers

All related (18)

Group Product Marketing Manager at Cisco | Formerly Splunk, Quest Software • December 21

This question is great and so very relevant. I've been companies where leadership has had 3 very different thoughts on the PMM org. PMM IS AMAZING What the heck is PMM and why am I paying their sal

7 Saves

Jason Oakley

Senior Director of Product Marketing at Klue • January 5

Assuming you were hired for this role, I think that this type of conversation should ideally happen before you accept the job. Asking a question like "what vision does the CMO, Founder, CEO, executive

10 Saves

Sarah Din

VP of Product Marketing at Quickbase • February 22

It's important to understand what your C-suite wants and needs from PMM. Product Marketing is a versatile role and often looks different at every company, and you need to be somewhat flexible in what

9 Saves

Julie Brown

Product Marketing & Event Leader, Strategist, & Consultant at 56th Street Productions, LLC | Project Product | Formerly STANLEY Security (Securitas), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • January 31

Such a great question! And sadly, a common challenge for product marketing. I've found even when a company hires its first product marketer, not everyone is aware or on the same page. I have struggled

2 Saves

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