When establishing the PMM function in an org, how can you manage expectations and change perception if leadership (CEO, Founder, CMO) have a different interpretation of the role?
7 Answers
Klue Senior Director of Product Marketing • 4y
Assuming you were hired for this role, I think that this type of conversation should ideally happen before you accept the job. Asking a question like "what vision does th...
1391 Views
It's important to understand what your C-suite wants and needs from PMM. Product Marketing is a versatile role and often looks different at every company, and you need to...
697 Views
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Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y
This question is great and so very relevant. I've been companies where leadership has had 3 very different thoughts on the PMM org. PMM IS AMAZING What the heck is PMM...
733 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If you end up in a situation where leadership has a fundamentally different idea of the PMM function than you do, you're facing an uphill road but you have a path to chan...
526 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
I would try an establish common ground early and often. Ask yourself these questions:What guiding principles do you need to establish between your role and senior leaders...
447 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y
Such a great question! And sadly, a common challenge for product marketing. I've found even when a company hires its first product marketer, not everyone is aware or on t...
829 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
I would start by meeting 1:1 with your leadership team (CEO, Founder, CMO) to understand each leader's interpretations of the PMM function. You can probe with questions l...
1443 Views
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