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All related (18)
Nicole Gallow
Group Product Marketing Manager at Cisco | Formerly Splunk, Quest SoftwareDecember 21
This question is great and so very relevant. I've been companies where leadership has had 3 very different thoughts on the PMM org.  PMM IS AMAZING What the heck is PMM and why am I paying their sal
Jason Oakley
Senior Director of Product Marketing at Klue January 5
Assuming you were hired for this role, I think that this type of conversation should ideally happen before you accept the job. Asking a question like "what vision does the CMO, Founder, CEO, executive
Sarah Din
VP of Product Marketing at Quickbase February 22
It's important to understand what your C-suite wants and needs from PMM. Product Marketing is a versatile role and often looks different at every company, and you need to be somewhat flexible in what
Julie Brown
Product Marketing & Event Leader, Strategist, & Consultant at 56th Street Productions, LLC | Project Product | Formerly STANLEY Security (Securitas), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget)January 31
Such a great question! And sadly, a common challenge for product marketing. I've found even when a company hires its first product marketer, not everyone is aware or on the same page. I have struggled