Kevin Au

At Bill.com, we work extremely close to our growth marketing teams. They are a critical partner as we launch and scale-up our growth. Both groups have their strengths. ...

A PMM has one of the most cross-functional roles in most organizations and developing those strong relationships with key stakeholders is critical. While there are many ...

I develop a 1-slide messaging framework to clearly articulate the key messages. It has a few key items: 1) Key pain point / challenge you're looking to solve 2) Target s...

It varies as you proceed in the various stages of the product development and GTM. For example, in the early product development phase, It is more ad-hoc where I rely hea...

Throughout the project, you'll be getting feedback from multiple stakeholders (both internal and external). Everyone wants to be heard and having an open door policy is ...

Product Marketing is one of those roles that can be very different from each organization. I find the most successful way to develop a strong relationship is to show val...