Profile
Kevin Au

Kevin Au

Vice President Of Product Management

Content

Kevin Au
Vice President Of Product Management5y
At Bill.com, we work extremely close to our growth marketing teams. They are a critical partner as we launch and scale-up our growth. Both groups have their strengths. ...
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2815 Views
Kevin Au
Vice President Of Product Management5y
A PMM has one of the most cross-functional roles in most organizations and developing those strong relationships with key stakeholders is critical. While there are many ...
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710 Views
Kevin Au
Vice President Of Product Management5y
I develop a 1-slide messaging framework to clearly articulate the key messages. It has a few key items: 1) Key pain point / challenge you're looking to solve 2) Target s...
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659 Views
Kevin Au
Vice President Of Product Management5y
It varies as you proceed in the various stages of the product development and GTM. For example, in the early product development phase, It is more ad-hoc where I rely hea...
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570 Views
Kevin Au
Vice President Of Product Management5y
Throughout the project, you'll be getting feedback from multiple stakeholders (both internal and external). Everyone wants to be heard and having an open door policy is ...
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561 Views
Kevin Au
Vice President Of Product Management5y
Product Marketing is one of those roles that can be very different from each organization. I find the most successful way to develop a strong relationship is to show val...
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512 Views
Credentials & Highlights
Vice President Of Product Management
Product Marketing AMA Contributor
Lives In San Jose, CA
Knows About Product Marketing Career Path, Stakeholder Management, Growth Product Marketing, Prod...more