What are the most important relationships to get right as a Product Marketing Manager?

Building diverse working relationships with different stakeholders across the organization is one of the most critical secret powers of a successful product marketer. Doing that not only gives you access to information and knowledge, but it will also help you collaborate more effectively on major projects. Here are the tops internal relationships you need to master: Product managers - think about this relationship like a true marriage, and your children are the products you bring to market toget ...Read More

Product Marketing sits in a highly cross-functional area of the organization. The relationships with Product, Sales, and Marketing are crucial to foster and ensure you get right. This is not an easy tasks and it is never really done. Establish recurring syncs and opportunities to align on big projects, objectives, and goals. Encourage each PMM on the team to nurture 1:1 relationships with their colleagues in these departments. We can often fall into the habit of large group calls or big team mee ...Read More

Product and Sales are always the biggest, at least at B2B companies. The one that matters more depends on whether you’re in a product-led or sales-led organization. There’s no circumstance in which you can neglect one of the two, but when you need to make hard tradeoffs about where to spend time, I recommend optimizing for how your company operates.Those are obvious, so I’ll give you two that have really helped me, but may be more unconventional. Design. A product marketer is only half what they ...Read More

For B2B sales, based on my experience, I would say its the following (1) Product (2) Sales/SEs and (3) Corporate Marketing.    Product: because well you need to know about the "product" in product marketing!  Sales/SEs/CSG because they will be your first customers and users of your products. Pitch to them before you considering pitching to customers.  And lastly, Corporate Marketing because you need those relationships for the outbound portion of your job - campaigns, blogs, SEO, lead generation ...Read More

A PMM has one of the most cross-functional roles in most organizations and developing those strong relationships with key stakeholders is critical. While there are many relationships you have to develop, I believe the top three most important relationships to cultivate and get right are: 1) Product Manager/UX designer - One of the keys to a successful product launch is to ensure you're providing the right product experience. By having a strong relationship with your PM and UX designer will allow ...Read More

Product marketers can make the most impact by deeply understanding the entire buyer-to-user lifecycle. In addition to working very closely with the Product org, I would add that we need to work closely with: The Sales org: Presales and Sales: These teams help us understand what makes a prospect a potential buyer. I ask to listen into sales calls or discovery calls to: Understand what questions they ask See if the pitch is resonating In return, I use these insights to refine messaging, value prop ...Read More