What are the most important relationships to get right as a Product Marketing Manager?
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
Building diverse working relationships with different stakeholders across the organization is one of the most critical secret powers of a successful product marketer. Doi...
2241 Views
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Product Marketing sits in a highly cross-functional area of the organization. The relationships with Product, Sales, and Marketing are crucial to foster and ensure you ge...
1309 Views
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Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 5y
Product and Sales are always the biggest, at least at B2B companies. The one that matters more depends on whether you’re in a product-led or sales-led organization. There...
892 Views
Guidewire Software Vice President Product Marketing • 5y
For B2B sales, based on my experience, I would say its the following (1) Product (2) Sales/SEs and (3) Corporate Marketing. Product: because well you need to know abo...
859 Views
A PMM has one of the most cross-functional roles in most organizations and developing those strong relationships with key stakeholders is critical. While there are many ...
710 Views
Prove Head of Product • 4y
While all relationships are important, having the right relationship with Product (Product Manager counterparts) is critical, so you can provide them the input about cust...
357 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
Product marketers can make the most impact by deeply understanding the entire buyer-to-user lifecycle. In addition to working very closely with the Product org, I would a...
263 Views
Related Questions
What's the best piece of career advice you've received?What in your development tells you are going in the right direction with Product Marketing?How do you build better relationships with product? I feel like this is the most complicated relationship out of all cross-functional partners. How do you constantly stay aligned?How important is it that PMMs have experience in other roles whether that is marketing communication, sales, development or any other department PMMs typically partner with?What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior product marketing team member?Do you have any success/failure story to share around how you managed to influence a difficult stakeholder? Lessons learned?