When it's hard to tie certain campaigns or assets to the pipeline generation, what other metrics can we consider?
1 Answer
Gainsight Senior Director - Client Outcomes • April 4
When directly correlating with pipeline generation proves difficult, consider alternative metrics such as
engagement (website visits, email open rates), lead quality (conversion rates, lead scoring), brand awareness (social media sentiment, brand mentions), CAC, CLV, retention rates, customer experience, and customer feedback.
These metrics provide insights into marketing effectiveness and overall business impact.
1158 Views
Top Customer Success Mentors

Nicole Alrubaiy
Jellyfish Senior Vice President, Customer Success

Meenal Shukla
Gainsight Senior Director of Customer Success

Conor Holmes
Confluent Director, Customer Success EMEA

Rebecca Warren
Eightfold Director, Customer Success

Ben Terrill
Brex Senior Director, Customer Success

Oliver Nono
Zendesk Interim RVP, Customer Success

Matt Kiernan
HubSpot Senior Director, Customer Success

Michael Maday
Gainsight Senior Director, Customer Success

John Brunkard
Salamander Advisory Senior Associate, Customer Success Practice

Natasha Evans
Hook Head of Customer
Related Questions
How do customer success KPIs change with a self-serve product?What are your top 3-5 Customer Success Impact Drivers that a CSM should focus their time on regardless of the product or segment.What KPIs should I own and not own as the first customer success hire?
What are some KPIs that you find over-hyped and/or unimportant?What's your process for figuring out what metrics to hold customer success accountable for?What are some of the *worst* KPIs to commit to achieving?