When it's hard to tie certain campaigns or assets to the pipeline generation, what other metrics can we consider?
1 Answer
Kiran Panigrahi
Gainsight Senior Director - Client Outcomes • April 5
When directly correlating with pipeline generation proves difficult, consider alternative metrics such as
engagement (website visits, email open rates), lead quality (conversion rates, lead scoring), brand awareness (social media sentiment, brand mentions), CAC, CLV, retention rates, customer experience, and customer feedback.
These metrics provide insights into marketing effectiveness and overall business impact.
844 Views
Related Ask Me Anything Sessions
Gainsight Senior Director of Customer Success, Meenal Shukla on Customer Success KPIs
October 31 @ 10:00AM PST
Vice President of Customer Success APJ, John Brunkard on Customer Success KPIs
Gainsight Senior Director - Client Outcomes, Kiran Panigrahi on Customer Success KPI's
Top Customer Success Mentors
John Brunkard
Sitecore Vice President of Customer Success APJ
Meenal Shukla
Gainsight Senior Director of Customer Success
Nicole Alrubaiy
Jellyfish Senior Vice President, Customer Success
Conor Holmes
Confluent Director, Customer Success EMEA
Rebecca Warren
Eightfold Director, Customer Success
Natasha Evans
Hook Head of Customer
Ben Terrill
Brex Senior Director, Customer Success
Michael Maday
Gainsight Senior Director, Customer Success
Jessica Haas
Appcues Chief of Staff & VP of CX
Caoimhe Carlos
Udemy Vice President Global Customer Success
Related Questions
What are good OKRs for customer success?Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?What's your process for figuring out what metrics to hold customer success accountable for?How do you develop quarterly/annual customer success OKRs and tie those to individual projects?How do you think about shared KPI’s with your sales team? And what are ones that customer success teams often miss?What are some of the *worst* KPIs to commit to achieving?