When it's hard to tie certain campaigns or assets to the pipeline generation, what other metrics can we consider?
1 Answer
Gainsight Senior Director - Client Outcomes • April 4
When directly correlating with pipeline generation proves difficult, consider alternative metrics such as
engagement (website visits, email open rates), lead quality (conversion rates, lead scoring), brand awareness (social media sentiment, brand mentions), CAC, CLV, retention rates, customer experience, and customer feedback.
These metrics provide insights into marketing effectiveness and overall business impact.
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