Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 2y
When directly correlating with pipeline generation proves difficult, consider alternative metrics such as
engagement (website visits, email open rates), lead quality (conversion rates, lead scoring), brand awareness (social media sentiment, brand mentions), CAC, CLV, retention rates, customer experience, and customer feedback.
These metrics provide insights into marketing effectiveness and overall business impact.
1,415
Views
