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How can AI be effectively utilized in product positioning within marketing strategies?

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  1. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    The most underused AI application in product positioning is customer language synthesis, not content generation. Here is what I mean. When we rebuilt Tableau's positioning framework, the hardest part was bridging the gap between how we talked about the product and how customers described the problem they were solving. That gap is where positioning goes wrong. AI closes it significantly faster than before. With UiPath, before major positioning work, I now run 30 to 50 customer call transcripts th ...Read More

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