How can PMs transition into PMMs? What skills are needed to make the transition?

What a great question! I’ve seen more of the transition from PMM to PM, so I would love to ask you, what is driving you to look at the marketing side of the product coin?

There are definitely transferable skills between the two, and depending on the company you’re interested in the PM technical skills can be an incredible win for the team. As for the marketing skills needed for the transition, it’s all about the flywheel. Nothing is linear in marketing so understanding the various levers and touchpoints of the marketing stack, you’ll find success. The more you understand the marketing flywheel - growth, social, and channel strategies - and the business needs, the better. While both understand the product deeply, PMMs understand the customer more, so anything you can do to highlight consumer research, insights, and buyer needs is a great way to make that transition.