What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role.

There are three key types of interviews you should consider preparing for when applying to a small or big tech company: · Product marketing core competency interviews · Behavioral interviews · Case interview / portfolio review assignments The skills companies look for are consistent, but each company assesses candidates slightly differently. For example, a company like Uber may lean on case study interviews (e.g., "How would you enter a new industry vertical…?") while a company like Amazon does ...Read More

Be a Product Marketer: Understand the marketplace, trends, and competitors. Use the product: Use the product, sign up for emails, check out their SEO and social presence, and interview current users to form a point of view on the product and opportunities (e.g. opportunities in the onboarding process, use cases, etc.). For an interview with a company, I interviewed a handful of their customers to understand use cases, pain points, and their target audience. From these insights, I developed recom ...Read More

PMMs are storytellers so just as you would approach a marketing narrative, tell your personal story in a crisp and compelling way. Prior to the interview, reflect on a few projects you want to highlight that showcase the breadth of PMM competencies and be prepared to weave those stories into your answers. Some examples include: a complex go-to-market strategy you drove, a time you influenced the product roadmap, a challenging customer problem you solved. In addition to preparing your story it's ...Read More

Here are some tips on how to prepare for a Product Marketing Manager (PMM) interview: Research the company: Before going to the interview, make sure you have a good understanding of the company, its products or services, and its target customers. Visit the company website, read its mission statement, and review its recent press releases, and pricing pages to understand its operating model.  Understand the role of a PMM and product stage: Make sure you understand the responsibilities of a PMM suc ...Read More

B2C PMM is all about the product itself. You're not having to go through buyers like you do with B2B - so you've got to speak to the product success.  Don't make the common mistake I see B2C PMMs make today! I see so many people just focus on output (number of blogs, that a launch happened, copy skills, etc). Talk about the impact of your work - did it help the product grow? Did you increase adoption or retention? Did you find product-market-fit?  And since it's a big company, they're going to a ...Read More

In my experience, the best way to prepare for the interview is to be knowledgeable about the industry that you’re working in and how you can bring the customer’s needs and voice to the table in a way that only you can. Whether that means doing a little research into the industry so that you can understand the consumer or deep diving into how the product currently comes to life for consumers. When I was interviewing with Strava, I started my subscription and got familiar with the product so I cou ...Read More