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What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role.

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Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingMarch 24

There are three key types of interviews you should consider preparing for when applying to a small or big tech company:

· Product marketing core competency interviews

· Behavioral interviews

· Case interview / portfolio review assignments

The skills companies look for are consistent, but each company assesses candidates slightly differently. For example, a company like Uber may lean on case study interviews (e.g., "How would you enter a new industry vertical…?") while a company like Amazon does more behavioral questions aligned with their cultural principles.

Regarding resources I recommend, I wrote a few articles about how to prepare for PMM interviews. See below:

1) Product marketing interview preparation tips

2) Product marketing interview questions

3) Mastering go-to-market strategy interview questions

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