What trends and shifts is consumer product marketing experiencing?

I think there has been a massive shift in just the awareness and momentum around Consumer Product Marketing overall. When I joined Uber Eats as the first Consumer PMM whe...

Though there are many we could talk about, here are a few I’ve been reflecting on lately. 📈 Trend: The era of “build it and they will come” messaging is dead 👀 What’s ne...

I’ve been noticing a shift towards brand marketing and campaign management in the PMM space. More joint titles, more case studies around the brand being product and produ...

Human attention and distribution. These things aren't new - they just increasingly get harder every year. There are a million apps and products out there. It's more i...