What trends and shifts is consumer product marketing experiencing?

4 answers

All related (15)

VP of Marketing at Titan | Formerly Lyft, Hims & Hers, American Express • October 4

Though there are many we could talk about, here are a few I’ve been reflecting on lately. 📈 Trend: The era of “build it and they will come” messaging is dead 👀 What’s next: Product marketers need to

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Mike Polner

Head of Marketing at Discord | Formerly Uber, Fivestars, Electronic Arts • December 13

I think there has been a massive shift in just the awareness and momentum around Consumer Product Marketing overall. When I joined Eats 3 years ago as the first Consumer PMM, everybody was asking what

88 Saves

Madison Leonard 🕶

Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks Animation • February 16

Human attention and distribution. These things aren't new - they just increasingly get harder every year. There are a million apps and products out there. It's more important than ever to differen

2 Saves

Lisa Dziuba

Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • August 11

Product Marketing Prediction for 2023 🔮 Based on my biased opinion, the most interesting trends that’ll shape the PMM role will be: 🔮 Product-Led and Sales Product-Led Growth will influence product

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What are the key differences between b2b and b2c product marketing?

What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?

How do you get product management to bring you into initial design process?

What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?

What are the key differences between b2b and b2c product marketing?

What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?