Linda Su

You should always feel compelled and empowered to take ownership over your role, work, and the impact you make. At more senior levels, there may be more opportunities pre...

Product marketing gets a ton of requests from other teams -- it's because we're very cross functional and on the positive side, valuable! However, you should always be pr...

As a product marketer a close partnership and relationship with the sales team is critical as a core objective of your role is to help drive pipeline, accelerate deals, a...

There are different ways to set up your messaging framework, and you want to make sure it's tailored to your buyer, company, product, and goals. That will help determine ...

Your messaging should always aim to influence and shape the market's perception of your product. Good messaging accelerates trust between your company / product and your ...

As a product marketer, the best piece of career advice I received was "to be kind, not nice." Let me give some context to this. For me personally, and for many PMMs I kno...

Your messaging should always aim to influence and shape the market's perception of your product. Good messaging accelerates trust between your company / product and your ...

A clear and simple way to format your messaging is with a message hierarchy or message house.As part of the message house, strong messaging addresses the following points...

There are many ways to drive successful sales enablement -- paying for technology can definitely help, but there are low cost ways as well. Here are sales enablement tool...

Keeping your messaging up to date is so critical both to ensure you stay relevant in the market and so your internal stakeholders like sales, success, and marketing are u...