Linda Su
Solutions Product Marketing Lead, Salesloft
Content
Linda Su
Salesloft Solutions Product Marketing Lead • March 20
Product marketing gets a ton of requests from other teams -- it's because we're very cross functional and on the positive side, valuable! However, you should always be prioritizing impact and quality over ad hoc work and quantity. Your time and skill set are valuable, so always protect it. Her......Read More
413 Views
Linda Su
Salesloft Solutions Product Marketing Lead • March 7
You should always feel compelled and empowered to take ownership over your role, work, and the impact you make. At more senior levels, there may be more opportunities presented to you, however, no matter your level, there are many ways you can control and increase your own visibility. Here are s......Read More
367 Views
Linda Su
Salesloft Solutions Product Marketing Lead • March 7
Your messaging should always aim to influence and shape the market's perception of your product. Good messaging accelerates trust between your company / product and your buyer, which in turn leads to demand, adoption, revenue, etc. Your audience is multi-faceted and so your messaging should be as......Read More
319 Views
Linda Su
Salesloft Solutions Product Marketing Lead • March 7
There are different ways to set up your messaging framework, and you want to make sure it's tailored to your buyer, company, product, and goals. That will help determine which sections you need. For example for product messaging, we use the following sections: * Value proposition * Differe......Read More
284 Views
Linda Su
Salesloft Solutions Product Marketing Lead • March 7
Your messaging should always aim to influence and shape the market's perception of your product. Good messaging accelerates trust between your company / product and your buyer, which in turn leads to demand, adoption, revenue, etc. Your audience is multi-faceted and so your messaging should be as......Read More
255 Views
Linda Su
Salesloft Solutions Product Marketing Lead • March 20
Product marketing is one of the most cross-functional roles in a business, and whether you're an individual contributor or people manager, you will need to be able to influence, lead, and manage others. I recently read "5 Dysfunctions of a Team" and its concepts translate quite well to managing p......Read More
241 Views
Linda Su
Salesloft Solutions Product Marketing Lead • March 7
Keeping your messaging up to date is so critical both to ensure you stay relevant in the market and so your internal stakeholders like sales, success, and marketing are using the latest and greatest. Often times, there will be natural points for you to review messaging for example, if you're p......Read More
240 Views
Linda Su
Salesloft Solutions Product Marketing Lead • March 7
You should always feel compelled and empowered to take ownership over your role, work, and the impact you make. At more senior levels, there may be more opportunities presented to you, however, no matter your level, there are many ways you can control and increase your own visibility. Here are s......Read More
238 Views
Linda Su
Salesloft Solutions Product Marketing Lead • March 20
As a product marketer, the best piece of career advice I received was "to be kind, not nice." Let me give some context to this. For me personally, and for many PMMs I know, a strength of ours is empathy. And empathy is a critical and extremely valuable skill to have as a PMM when building stro......Read More
231 Views
Linda Su
Salesloft Solutions Product Marketing Lead • March 7
A clear and simple way to format your messaging is with a message hierarchy or message house. As part of the message house, strong messaging addresses the following points in a clear and compelling way: * Persona: Who is the target audience? * Job to be done: What is their "job to be done"......Read More
231 Views
Credentials & Highlights
Solutions Product Marketing Lead at Salesloft
Formerly Deloitte, Salesforce
Lives In Los Angeles, CA
Knows About Scaling Product Marketing, Establishing Product Marketing, Industry Product Marketing......more