What are the best tools for sales enablement?

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5 Answers

Sales Adoption Sales Tools Sales Enablement

Vanessa Thompson

Twilio Vice President Marketing • 5y

The best tool you can ever have is a great relationship with your sales leaders and super star sellers. Building empathy and truly understanding their challenges is critical to your success.

We use Highspot as our knowledge base and document repository. It works well for us and each product PMM can own and update their own product spot, which makes it easy to keep content refreshed.

We also use Showpad for the online training element.

2,564 Views
Hila Segal

WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y

I would recommend considering a few tools for the enablement stack (but try not to get crazy here - focus on what your team absolutely needs depending on the maturity of the org): - Call recording to be able to listen to calls in a scalable and systematic way (like Gong, Salesloft, Zoom IQ) - Sales collateral platform to host all content in one central location, track usage, versioning, analytics, etc. (like Highspot, Showpad) - Competitive content platform for up-to-date information and competi ...Read More

3,478 Views
Michael Olson

Splunk Sr. Director, Product Marketing - Observability • 2y

I'm a proponent of standardizing the core bill of materials PMM teams produce for sales enablement, both to keep your PMM team focused and avoid one-off requests, and to align with sales teams on what they need and what they can expect. Here are some of the foundational materials that I've found to be most essential at improving the sales team's confidence positioning and selling my products. Depending on what works best for the sales team, I either package all of these components into a cohesiv ...Read More

6,143 Views
Sarah Din

Former SVP of Product Marketing at Quickbase • 3y

There are likely several tools out there that I do not know of, but the ones I liket: - Highspot for hosting and managing sales content - Guru for sharing messaging, content, and things like product information - Loom can be a great way to do quick self-serve enablement - Klue for sharing competitive battle cards - Uberflip can be great for hosting specific content streams - Notion or Confluence are also great for creating sales content hubs if you don't have a huge budget for an enablement too ...Read More

1,239 Views
Linda Su

ServiceNow Senior Product Marketing Manager | Formerly Deloitte, Salesforce • 2y

There are many ways to drive successful sales enablement -- paying for technology can definitely help, but there are low cost ways as well. Here are sales enablement tools and approaches I've used as a product marketer: Email and Slack: While simple, email and Slack are great ways to keep sales and other cross-functional teams updated on the latest messaging and content you've created, and to reinforce launched initiatives and ongoing programs. We've had weekly and bi-weekly enablement newslette ...Read More

339 Views