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What are the best tools for sales enablement?

4 Answers
Vanessa Thompson
Vanessa Thompson
Twilio Vice President MarketingOctober 27

The best tool you can ever have is a great relationship with your sales leaders and super star sellers. Building empathy and truly understanding their challenges is critical to your success.

We use Highspot as our knowledge base and document repository. It works well for us and each product PMM can own and update their own product spot, which makes it easy to keep content refreshed. 


We also use Showpad for the online training element.

1827 Views
Sarah Din
Sarah Din
Quickbase VP of Product MarketingNovember 30

There are likely several tools out there that I do not know of, but the ones I liket:

- Highspot for hosting and managing sales content

- Guru for sharing messaging, content, and things like product information

- Loom can be a great way to do quick self-serve enablement

- Klue for sharing competitive battle cards

- Uberflip can be great for hosting specific content streams 

- Notion or Confluence are also great for creating sales content hubs if you don't have a huge budget for an enablement tool

561 Views
Hila Segal
Hila Segal
WalkMe Vice President, Product MarketingApril 12

I would recommend considering a few tools for the enablement stack (but try not to get crazy here - focus on what your team absolutely needs depending on the maturity of the org):

- Call recording to be able to listen to calls in a scalable and systematic way (like Gong, Salesloft, Zoom IQ)

- Sales collateral platform to host all content in one central location, track usage, versioning, analytics, etc. (like Highspot, Showpad)

- Competitive content platform for up-to-date information and competitor battle cards (like Klue, and Crayon) 

1142 Views
Linda Su
Linda Su
Salesloft Solutions Product Marketing LeadMarch 19

There are many ways to drive successful sales enablement -- paying for technology can definitely help, but there are low cost ways as well.

Here are sales enablement tools and approaches I've used as a product marketer:

  • Email and Slack: While simple, email and Slack are great ways to keep sales and other cross-functional teams updated on the latest messaging and content you've created, and to reinforce launched initiatives and ongoing programs. We've had weekly and bi-weekly enablement newsletters which PMM and other teams contribute to. We also have a dedicated Slack channel for marketing to share latest content, events, sales play performance, etc with sellers and other teams.

  • Meetings: If you're launching a new program, first call deck, messaging, or something that would benefit from a voice over and dedicated time, then doing it via a call is a great way to get everyone aligned. If your business / sales has All Hands calls, those are a great place to slot in. In past experience, I've also hosted monthly "community calls" for enablement. Currently, our marketing team also consolidates updates for sales in a weekly deck that is presented in weekly sales team calls.

  • Lessonly: At Salesloft, we use Lessonly for certifications and trainings. For example, Tier 1 and Tier 2 product launches, buyer personas, first call deck, etc. This is a great way to not only educate but drive action, helping sellers put what they learned into practice. You can also track who completed the training.

  • Seismic: Our content management platform we use is Seismic. This is our one stop for all sales and marketing assets. Messaging, demos, and any other assets are consolidated here. Sellers can send content directly to buyers from Seismic, and you can see usage and opens.

  • Salesloft: We use Salesloft a lot at Salesloft. As a PMM, I can create email templates for our latest sales plays, launches, and content that sellers can easily slot into their email cadences. In addition, we have call recording capabilities. As a PMM, I can create words and phrases to track based on the latest first call deck, messaging, or competitors and see how they're being used in conversations.

  • Clozd: We use Clozd as our win/loss reporting platform. We can take insights from these interviews and distill them for sellers to help them understand what drives closed deals and what's contributing to lost deals. Based on this information, we create competitive marketing campaigns or sales enablement programs to drive up win rates.

214 Views
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