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How do you navigate your organization to ensure others know your work? What advice do you have no matter what level you are at (implying typically not everyone gets the same exposure if they do not manage a team)?

Linda Su
Linda Su
Salesloft Principal Product Marketing Manager | Formerly Deloitte, SalesforceMarch 7

You should always feel compelled and empowered to take ownership over your role, work, and the impact you make. At more senior levels, there may be more opportunities presented to you, however, no matter your level, there are many ways you can control and increase your own visibility.

Here are several ways to increase your visibility and show your impact:

Internal roadshow and feedback: Whether you're just starting at a company or have been there for a while, it's always a good idea to walkthrough your vision, role, goals / OKRs, upcoming projects, and how you can support cross-functional teams. For example, sharing your upcoming projects for Q2 and getting feedback from sales, customer success, product, marketing. You can do this by setting up meetings with groups of stakeholders, and frame it as an opportunity to discuss how you can support them and where your work intersects.

Project look back and results: It's always a good idea to do a look back and review of your short-term and long-term OKRs and goals. If it's a longer-term initiative such as an integrated campaign it could be a quarterly cadence and share-out, if it's shorter-term such as a sales play, weekly or bi -weekly, or if you just had an event or product launch - keep folks updated on the performance and any learnings. You can share these via email, Slack, an All Hands call, or a meeting.


Personal brand: Another way to bring visibility to your work is to post about it on your social media such as LinkedIn. Talk about a project you're proud of or something you learned. Not only do you show colleagues and leadership the work you've done, but you also build your personal brand.


Mentors and sponsors: Having a strong network of mentors and sponsors at your company is critical. These are people who can help bring you into more visible projects and conversations. If you want work that has higher visibility or greater impact, ask for it. Then apply the approaches above to make sure your goals, successes, and learnings are known.

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