What are some tips on how to measure and track your KPIs

I’d first start with defining your KPIs as a product marketer. Know that product marketing KPIs typically aren’t as straightforward as say our sales or demand gen counterparts. They often vary by business strategy, company maturity, product suite, PMM size and more. In more scaled organizations for example, you might own high level KPIs like pipeline or revenue for a product line. In a start-up world where you’re wearing a bunch of hats, KPIs might be more project-based as priorities shift.  My ...Read More

When you track KPIs through the 4As, it becomes a lot easier to see what is actually working across the lifecycle. A few tips that help teams measure in a way that is simple, reliable, and actionable. Start with a small set of KPIs for each A. For example:• Acquisition: pipeline created, win rate• Activation: time to value, attach rate• Adoption: expansion ARR• Advocacy: NRR, referralsIf a KPI doesn’t help you make a decision, drop it. From there, establish a reporting rhythm for your team, lead ...Read More

Two quick thoughts, and a sidebar on picking the right metrics: Whatever you're measuring, make sure it's both consistently measurable and easily trackable (bonus points if there's a Salesforce report, Tableau dashboard or SQL query you can self-service + you should get good at percentage change calculations). Create a consistent template for how you report out, whether weekly, monthly, quarterly, or annually. Make it scannable and summarize the key insights for an exec audience. It's also good ...Read More

There are 3 types of KPIs that matter. Organizational, output and outcomes. Organizational are things like headcount ratio to product lines or revenue support. Or, employee satisfaction scores. useful for putting context around the function Output is where most functions are at. 10 assets were produced this week. 1 hero asset. 5 sales support calls etc. Outcomes is measuring business impact. to what extent did the activities move the needle, or simply, how is the business performance. Tofu/Bofu ...Read More

The biggest mistake I see teams make is treating KPI tracking as a reporting exercise rather than a way to measure business impact. As Product Marketers, our job doesn't end when a campaign launches or a sales deck is delivered. That's why I believe PMMs should measure success across the entire customer journey. Early-stage metrics like traffic, content engagement, and campaign performance can indicate interest, but they don't tell you whether your positioning, messaging, or GTM strategy is actu ...Read More