CaptivateIQ Senior Director, Product & Corporate Marketing | Formerly Scribe, Okta, LinkedIn • 6mo
This is why it’s so important to have a really solid understanding of your KPIs. Generally you want these things to align but that’s often not the case, especially for new products where you’re still figuring things out or newer metrics you’re just starting to track. If you’re getting conflicting information between the data and qualitative insights, it’s time to dig in! A few things I’d look at: Reporting accuracy / outliers - this is obvious but errors in reporting happen all the time. If n ...Read More
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