Wiz Senior Director Product Marketing • 1y
Ideally both a PM + PMM have a shared north star metric, e.g. revenue, potentially in the form of free trial conversions; adoption/usage; upsell/cross-sell; etc. (this should be true regardless of whether they are in a traditional product area or in growth). As a few examples of where I've seen overlap/handoffs: Shared: Deep understanding and detailed definition of customer journey, e.g. from first touch to 'Hello world' moment, steps to adoption of a key feature, etc. Metrics aligned to key ste ...Read More
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