How do growth PMMs partner with growth PMs? What are the primary duties of each and what are the handoff points?
2 Answers
Wiz Senior Director Product Marketing • 1y
Ideally both a PM + PMM have a shared north star metric, e.g. revenue, potentially in the form of free trial conversions; adoption/usage; upsell/cross-sell; etc. (this sh...
1598 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Growth product marketing managers (PMMs) and growth product managers (PMs) often work closely together to drive adoption and growth of the product. The primary duties of ...
1072 Views
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