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Liz Tassey (she/her)

Liz Tassey (she/her)Share

VP of Marketing, Blueocean.ai
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Liz Tassey (she/her)
VP of Marketing at Blueocean.ai July 8
Messaging and storytelling: this continues to be the hallmark of a great PMM. In particular, really leaning in on differentiation and value to the customer (not speeds...Read More
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Liz Tassey (she/her)
VP of Marketing at Blueocean.ai July 8
A good competitive intelligence function starts with great listening. Engaging your frontline (both sales AND customer success...why you are losing deals is good insig...Read More
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Liz Tassey (she/her)
VP of Marketing at Blueocean.ai July 8
I love the data debate. A couple of my favorite quotes: "If you torture the data long enough, it will confess to anything" - Ronald Coase. "If I had asked people what ...Read More
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Liz Tassey (she/her)
VP of Marketing at Blueocean.ai July 8
I would recommend doing a listening tour with your key stakeholder teams in the organization (product, sales, growth, enablement, partner) to help inform your prioriti...Read More
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Liz Tassey (she/her)
VP of Marketing at Blueocean.ai July 8
Brand is more than just a logo or color palette or tag line. Brand is the combination of customer touchpoints that create meaning and belonging for that customer...Bra...Read More
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Liz Tassey (she/her)
VP of Marketing at Blueocean.ai July 8
Not knowing the product: I've known PMMs who had never...used...the product. For real. This is job #1 - get familiar with the product, build and do demos with customer...Read More
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Liz Tassey (she/her)
VP of Marketing at Blueocean.ai July 8
Wow I love this idea! A couple of thoughts: Customer-obsession: This is probably the #1 skill/perspective that we can help other teams embrace. Is this driving value f...Read More
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Liz Tassey (she/her)
VP of Marketing at Blueocean.ai July 8
I think it's a balance, but if I had to choose, leaning in to those soft skills is a great strategy when you are starting out.   It's really important to go into a new...Read More
Liz Tassey (she/her)
VP of Marketing at Blueocean.ai
Credentials & Highlights
VP of Marketing at Blueocean.ai
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Seattle, WA
Knows About Consumer Product Marketing, Product Launches, Pricing and Packaging, Messaging, Brand...more