Liz Tassey (she/her)

A good competitive intelligence function starts with great listening. Engaging your frontline (both sales AND customer success...why you are losing deals is good insight,...

I would recommend doing a listening tour with your key stakeholder teams in the organization (product, sales, growth, enablement, partner) to help inform your priorities,...

I love the data debate. A couple of my favorite quotes: "If you torture the data long enough, it will confess to anything" - Ronald Coase. "If I had asked people what th...

Messaging and storytelling: this continues to be the hallmark of a great PMM. In particular, really leaning in on differentiation and value to the customer (not speeds a...

Brand is more than just a logo or color palette or tag line. Brand is the combination of customer touchpoints that create meaning and belonging for that customer...Brand ...

Not knowing the product: I've known PMMs who had never...used...the product. For real. This is job #1 - get familiar with the product, build and do demos with customer...

I think it's a balance, but if I had to choose, leaning in to those soft skills is a great strategy when you are starting out. It's really important to go into a new t...

Wow I love this idea! A couple of thoughts: Customer-obsession: This is probably the #1 skill/perspective that we can help other teams embrace. Is this driving value fo...