Malli Vangala

Sure. While I cannot share internal documents necessarily, I can share a few elements that I think make up good messaging frameworks. Market and competitive context Prod...

I am a believer that your messaging/positioning has to be consistent with how differentiated your product really is. Customers will quickly figure out what is marketing f...

We typically prepare and validate a strong Messaging and Positioning Framework (MPF) document first. Our template typically includes things like the market context, objec...

We try to validate our messaging and positioning prior to finalizing them. We try to obtain feedback from the sales team (ultimately they will use this messaging/position...

We do - however, important to bake in some flexibility/adaptibility as each product/capability/solution tends to have it's own nuances/objectives. Having said that, gener...

Great question and one that took me sometime to figure out as well when i was new to product marketing few years ago! We have used positioning to get clear on who the pr...

Inward focus vs. customer centricity Marketing jargon vs. simplicity silo-ed message vs. integrated messaging across our portfolio Very often - it's easy to get caught ...

Great question! We faced a similar challenge a few years ago for one of our suite of solutions. It may boil down to how critical each of those three segments are to your ...

We collect and incorporate the voice of the customer in a few different ways: First - the sales team tends to be a great proxy as they are on the front lines and can prov...

We try our best not to get too caught up or carried away with our great product features! Ultimately - it's about the value we deliver to customers and so we try to infus...