We collect and incorporate the voice of the customer in a few different ways: First - the sales team tends to be a great proxy as they are on the front lines and can provide great inputs on what they are hearing from customers, what seems to resonate and what does not. Second - our product marketing team actively engages directly with customers through executive briefings, partnering with the sales team in customer discussions, webinars, events etc. Third - we regularly engage with reputed analysts who can sometimes bring good customer perspectives to bear. Finally - we invite customers to educate us and provide feedback directly on our products/solutions/messaging periodically (e.g. via advisory boards, customer learning days etc.). All of these avenues provide inputs that we then consider while framing our positioning/messaging