How do you incorporate voice of the customer into positioning and messaging?

I love bringing the voice of the customer into messaging! It's one of the most powerful inputs you have. Nothing beats actually talking to or hearing from customers. Shadow some sales calls. Listen to

It’s so important! I like to do some exploratory research before I draft anything — both quantitative and qualitative if I can — to hear in an unbiased way what our target audience values, looks for,

Any work on messaging needs to incorporate customers!  When we're working on messaging for a campaign or a broader shift in messaging, interviewing customers and getting their feedback is vital.  Ofte

We collect and incorporate the voice of the customer in a few different ways: First - the sales team tends to be a great proxy as they are on the front lines and can provide great inputs on what they

Great question. Bringing in customer voice is not optional for marketers anymore. People just want to self-serve when they buy anything, and they dont trust what us marketers have to say. They trust t

Voice of the customer is one key component of great positioning and messaging. It's important to gather the information first-hand. At a minimum, product marketers should be watching or listening to r