How do you build better relationships with product marketing? I feel like this is the most complicated relationship out of all cross-functional partners. How do you constantly stay aligned?

Question

Julian Dunn · Accepted Answer

Since I have experience on both sides of the aisle, I can agree that this is definitely a complex relationship! PM and PMM are two of the toughest roles involved in bring...

Derek Ferguson · Answer

The PM/PMM relationship can be difficult to manage, especially when there are overlapping responsibilities and different perspectives on timing. However, I don't believe ...

Tarrah Alexis · Answer

Working with product marketing isn’t complicated, it just takes consistent partnership. Here’s what works for me:Treat them like teammates: I call my PMM partners my “ado...

Marc Abraham · Answer

I don't think my answer here is unique to building relationships with product marketing. The key for me is to engage with people early and often. Eearlier on in my career...

Clara Lee · Answer

My #1 tip here is to bring the Product Marketers into projects as early as possible! PMMs can bring valuable customer perspective to discovery, research, goal-setting, an...

Kara Gillis · Answer

TLDR: Stay aligned by clearly defining your roles and responsibilities. There are published RACI models on the role of PMM. Align on a RACI and stick to it. Then establis...