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How do you organize/synethize data for creating personas?
I am in the process of developing personas, and the data will come from multiple sources such as reviews, interviews, and internal insight. Do you have a tool, template or best practices for organizing all these data points to make sense of it and then turn it into a persona?
1 Answer
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product MarketingDecember 14
With a lot of inputs, organizing key attributes or commonalities of each persona is important. There are plenty of templates and tools available on the market (and many free) -- but I've always used a spreadsheet to consolidate and synthesize data, and then a slide for the persona. I'll breakdown......Read More