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What are your best practices for building a cohesive partnership with Sales and Product Management?

5 Answers
My biggest advice: serve as the connection between sales and product, and you'll strengthen your relationship with both teams. These two teams should be well connected bu...
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1172 Views
Christine Tran
Writer Head of Solutions Marketing6y
Purely tactical: I have a weekly cross-functional meeting with product and enablement, present on sales all hands, conduct regular road shows on sales team meetings, and ...
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647 Views
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Mike Flouton
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust8y
I would stop using words like "cohesive partnership," first off :-) Mostly kidding, but be authentic. I haven't run into many sales people in my career who use purple pro...
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514 Views
Marie Francis
Workday Senior Product Marketing Manager7y
Have a true desire to partner, and explictly tell them that's what you want to do. Tell them what you are working on and why. Show them how they can be involved. Be spe...
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1252 Views
Great question! The interaction with the product and sales groups requires some collaboration, but that doesn’t mean it needs to be constant. An example of this would be ...
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442 Views