What are your best practices for building a cohesive partnership with Sales and Product Management?
5 Answers
AssemblyAI CMO • 6y
My biggest advice: serve as the connection between sales and product, and you'll strengthen your relationship with both teams. These two teams should be well connected bu...
1172 Views
Writer Head of Solutions Marketing • 6y
Purely tactical: I have a weekly cross-functional meeting with product and enablement, present on sales all hands, conduct regular road shows on sales team meetings, and ...
647 Views
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Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
I would stop using words like "cohesive partnership," first off :-) Mostly kidding, but be authentic. I haven't run into many sales people in my career who use purple pro...
514 Views
Workday Senior Product Marketing Manager • 7y
Have a true desire to partner, and explictly tell them that's what you want to do. Tell them what you are working on and why. Show them how they can be involved. Be spe...
1252 Views
Great question! The interaction with the product and sales groups requires some collaboration, but that doesn’t mean it needs to be constant. An example of this would be ...
442 Views
Related Questions
Do you have any tips for developing a Product Marketing function in an org where the Product Management team hasn't been long established?What are the biggest mistakes product marketing teams make when focusing on partnerships?How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below?
1) PMM with Sales
2) PMM with CSM
3) PMM with Marketing
4) PMM with Product
What's the best way to teach partners about your product and which assets/resources should be developed to maintain their knowledge?I'm curious about the experience of others, which group has been harder to work with––Product or Sales? And why and how y'all work through issues? How to create a strategy for solution selling?