What are some of examples of ways you have been able to get promoted or support your colleagues to get promoted at the same company?

Is it too cliché to say working hard and delivering good results? Because that's critical to any promotion. Once you have that as a foundation, you want to focus on a few other important elements: visibility of your work, your cross-functional and upward relationships, and the story you tell about your role and work to others. And always, always keep a record of your biggest wins and accomplishments; it will come in handy.

Here are two opposite examples of people getting promoted to more senior product marketing roles:

1. “Nancy” was extremely motivated and driven to get promoted. She proactively raised this in our regular check-in’s, and I asked her to create a plan with milestones against her annual objectives that would demonstrate her ability to be at the next level. She regularly achieved against the plan, I put together her promotion case, and she was promoted.
2. I recognized during our work together that “Linda” was acting at a higher level than what her title dictated. She never asked for it, but I proactively talked to her about getting promoted, and we put her promotion case together. She was promoted.

We all wish our manager would do No.2, but that’s usually not the case. If you know you want to get promoted, do No.1 and get active in your conversations with your manager about what you need to demonstrate in order to be promoted. And then get cracking.