Credit Karma Senior Director of Product Marketing | Formerly Adobe, GoDaddy, VSCO, 3x startups • 4y
People often say that you can get into organizations by either function or domain. If you haven’t been in SaaS before, get into a SaaS company through your functional expertise - perhaps marketing, demand generation, or operations, for instance. From there, you can move around. The core competencies for operating in SaaS as a PMM are not that different from any other company, but I’ll highlight one difference - you should definitely understand the business model and how the company makes money. ...Read More
1,288
Views
