There is no generic rule of thumb for this, but i'd focus on company growth as an indicator.
If your company is growing fast and you realize that there are too many initiatives to support and that you cannot support the larger strategic company goals & objectives with just one person, then its likely time to bring another person in :)
Klue Senior Director of Product Marketing • 4y
It's hard to give a specific answer here because every company is unique, but here are some things to think about: How experienced are you as a PMM?If you've built and managed multiple PMM teams in the past, you already have a solid understanding of the types of people you're looking for, how you plan to structure your team, what "great" looks like in every role. In that case you'll want to give yourself 2-3 months to get the lay of the land at your company, but then you might as well start buil ...Read More
Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y
Get that headcount ASAP! I kid, I kid.... kind of. My selfish, well, self, wants to say ask for approval as soon as you start -- first 30 days. Hiring someone doesn't happen overnight so you want as much time as possible to get applicants. That said, the logical part of my brain says take some time to assess the business need and team need. I had a PMM team previously that included PMMs, PMs, Content Managers and Sales Enablement Managers. For a startup I'd bring on a content person first, assu ...Read More
Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
I think this really depends on business stage and company needs. If you are in the 0-1 phase, you can likely handle the department in single player mode while bets are still manifesting. The 0 to 1 phase involves inventing something new, testing hypotheses, taking contrarian bets, soliciting market feedback, and developing products which address a validated market need. The subsequent phase of a business, i.e. going from 1 to 10, requires attention to a different set of tasks. Its success relies ...Read More
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