How do you successfully engage other teams (Design, Product Management, Engineering) in a Go To Market plan?
5 Answers
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 5y
The first step to engaging other teams is to make sure they are a key contributor to the go-to-market plan, and they are not just on the receiving end being told what to ...
1637 Views
Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y
COMMUNICATE! Early and often! In a successful GTM plan you're collaborating up front with PM, design, engineering, PMO, NPI, senior leadership, integrated marketing (dem...
1069 Views
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Ironclad VP of Product Marketing • 2y
Building your GTM plan is all about ensuring alignment and commitment across many different teams (Product, Design, Marketing, Sales, Enablement, CS, etc). Based on where...
475 Views
Workyard Director of Product Marketing • 1y
The best way to get other teams involved in a GTM plan is to bring them in early and actually make them part of the process. Sit down with design, product, and engineerin...
225 Views
Marketing Strategy Consultant • 4y
I think this one's simple: you include them in the plan. No better way to get aligned with another team than planning with that team. The GTM plan doesn't work without pr...
498 Views
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