What is one lesson you learned the hard way as a leader in Demand Generation and why was this important to you?
YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 3y
The one lesson I learned the hard way as a Demand Gen leader was that I was not as knowledgeable about my target audiences as I thought I was. I kept seeing different peo...
1983 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
Operating in a silo from sales and not treating them as my first team. B2B demand gen marketing- developing pipeline for sales is our job. If we are not in lockstep wi...
949 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
One lesson I learned the hard way is relying solely on data and not incorporating qualitative data from customers and/or sales teams. I often get deep into the weeds of w...
199 Views
Related Questions
What made you decide to choose demand generation over sales?What are one or two pieces of advice you would give to others who are hoping to become demand gen leaders? What are some of examples of ways you have been able to get promoted or support your colleagues to get promoted at the same company?What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)What hard skills are must haves to be a Demand Generation leader? What are nice to haves?