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How do you typically build a case for more budget? Any strategies that have worked well for you here?

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2 Answers
Demand Generation Soft and Hard Skills
  1. Pamela King
    Pamela King

    YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 3y

    There are a few ways to think about asking for an increase in budget. It's important to connect the ask to a strategic result. Here are four ways you can consider thinking about this: Provide a new MQL goal: If you want to increase budget, one of the first things you'll have to focus on is how you can delier highe results. This means you'll want to work on building a forecast of how much it would take if your team wants to increase the MQL goals. Use this as a baseline -- look at the Cost per MQ ...Read More

    2,057 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    To build a case for more budget, you should have a clear plan for the expected outcomes of the budget. I typically include forecasting to model out scenarios using good, better, and best frameworks. What has worked best for me is always having a response for the goal of the budget and its anticipated impact. Here are a few general areas to keep in mind: Define the goal for the budget. Present data and forecasts for the budget. Anticipate and address potential concerns and risks. Be prepared and ...Read More

    232 Views

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