What is your go to market planning blueprint?
What core elements must it encompass?
Meta Product Marketing Lead, AI Glasses • 4y
A thorough go to market (GTM) plan can provide incredible clarity for the many, many stakeholders who are involved in a launch. That’s why it’s so important for the GTM p...
118111 Views
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 4y
I invented the 5A Framework for GTM to easily communicate a nd keep track the top objectives of a Go-To-Market plan. Audience: You must understand your target(s), and h...
17343 Views
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Webflow Chief Marketing Officer • 5y
I love this question because it widens the aperture from product launch to go-to-market plan. The product launch is an important part of the go-to-market plan, but the la...
11989 Views
Okta SVP Product Marketing • 4y
How does your company think of its 'market'? This is essentially a segmentation exercise but sometimes the hardest part. This requires alignment between sales, product...
22595 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 5y
I think every product marketing team should! Ultimately, at Iterable we have 3 key documents: Product GTM Launch Plan - This is a spreadsheet that includes every team in...
4261 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
My blueprint usually consists of at minimum completing a product marketing brief that consists of: feature name description value props use cases audience packaging/pric...
2751 Views
Coachendo Director of Product Marketing | Formerly Google, Microsoft • 2y
A GTM plan serves as an open book for everyone to understand your strategy and acts as the compass for a successful product launch. As you can see here in this doc, a GTM...
4726 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
A GTM (go-to-market) plan is imperative for both PMMs and stakeholders, for several reasons:Provides clarity & alignment on target audiences, customer personas, value...
672 Views
BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y
As I read a lot of these responses (and similar ones on other questions) I see that GTM and "product launches" seem to be conflated into a single thing. And, while some h...
471 Views
Related Questions
how to do a good go-to-market strategy for my company ? We're looking to expand our B2B SaaS product in new markets (UK)? How should I go to market? What bases should I cover?What are some of the best product go-to-market strategies used by best brands? How do you plan for the year when marketing multiple products?