How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
15 Answers
AssemblyAI CMO • 6y
This is a great question! I know lots of product marketers who worry that in getting more specialized they’re missing out on the opportunity to get that broad skillset. I...
2561 Views
Zendesk Director of Product Marketing | AI • 11mo
Great PMMs are intentional about their development - this is especially important if you’re on a team with narrow scope. If you’re not getting exposure to new areas - pri...
2940 Views
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Treasure Data Director of Product Marketing • 2y
Ah yes, the never-ending quest for well-roundedness in the face of limited scope – a familiar struggle for many PMMs. My general rule of thumb is Try Everything Early. E...
1389 Views
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
The role of a product marketer is very different in every company. Still, I believe you shape up the position in your organization - the strengths, interests, and passion...
1254 Views
Deel Head of Global Marketing + Expansion • 5y
There are multiple ways I'd suggest doing this. One approach is to use the current area that you're focused on i.e. sales enablement, and how you can use your knowledge a...
1137 Views
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
Large companies can mean limited scope, but you can still be a well-rounded PMM! Here are some tips:Be Proactive: Seek opportunities to learn from other PMMs. Shadow coll...
4423 Views
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y
I think it's always possible for product marketers to learn varied skills by being open to new projects or opportunities when they've mastered a skill. At a large company...
930 Views
Carta Vice President Product Marketing • 2y
Such a great question!Sales enablement - although you're right it's a narrow focus - is still very transferable to the more customer facing aspects of customer marketin...
600 Views
ServiceNow VP, Product Marketing - CRM • 1y
Keep raising your hand and try to demonstrate your capabilities beyond your current role. Jump at stretch projects and think bigger about what you're doing. If you're doi...
1219 Views
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 4y
Great question and a challenge I've definitely run into throughout the years. Every role and every company is different and you're not always going to get the full spectr...
559 Views
Prove Head of Product • 4y
This is one of the reasons to work for a smaller company where you get a wider scope, there is always pros and cons on each company type. Now if you are in a large compan...
402 Views
Shopify Senior Product Marketing Lead • 1y
The key to developing more diverse skills it to be proactive about your opportunities to learn and get hands on experience. That may involve taking on side projects outsi...
969 Views
This is sometimes harder to do at larger companies where the PMM team is organized to focus on very niche areas - but with any role, to be successful, find opportunities ...
426 Views
Upstart Product Marketing Director, New Products • 3y
Reach out to the product marketing network! Sharebird is a great place to start :) And I find that LinkedIn is another helpful resource for connecting with other product ...
460 Views
ServiceNow Product Marketing Lead | Formerly Freshworks, ServiceMax • 2mo
Great question - how to get a rounded set of skills when scope is limited. The strategy that works: a product marketer delivers consistently in current role, they show th...
216 Views
Related Questions
If you're in a job that doesn’t offer much growth, how can product marketers build their experience and skills? And what can you do when it's hard to find other opportunities because of this?What are the 3 skills you use most often in your role as a product marketer?If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?How best can a product marketer keep up-to-date on their skillset or formal learning in a world where marketing tools are constantly becoming obsolete?How would you advise on learning the skills for transitioning from growth marketing (paid channels) to product marketing, and positioning of the transition during interviews? If starting as more of a generalist PMM - what reserouces do you rely on to broaden your technical "toolkit"?