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How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
7 Answers
Hila Segal
Hila Segal
Observe.AI VP Product & Customer MarketingJanuary 27
The role of a product marketer is very different in every company. Still, I believe you shape up the position in your organization - the strengths, interests, and passions you bring with you can expand the role beyond its initial job description. Whether you're a PMM at a global enterprise with t......Read More
1013 Views
Ryane Bohm
Ryane Bohm
Clari Product MarketingApril 14
Great question and a challenge I've definitely run into throughout the years. Every role and every company is different and you're not always going to get the full spectrum of PMM with every move.  To fill any gaps, I strongly recommend making friends in other departments. If other marketing t......Read More
368 Views
Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 7
This is one of the reasons to work for a smaller company where you get a wider scope, there is always pros and cons on each company type. Now if you are in a large company with a small scope, Make the implicit explicit and talk to your manager and others to express your interest in learning more ......Read More
341 Views
Christy Roach
Christy Roach
Airtable Senior Director, Portfolio & Engagement Product MarketingOctober 8
This is a great question! I know lots of product marketers who worry that in getting more specialized they’re missing out on the opportunity to get that broad skillset. I reject the idea that you have to change jobs in order to get the experience you want and think there are plenty of ways to get......Read More
1477 Views
Jane Reynolds
Jane Reynolds
OkCupid Director of Product MarketingMarch 22
Reach out to the product marketing network! Sharebird is a great place to start :) And I find that LinkedIn is another helpful resource for connecting with other product marketers to get insights from their experiences as well. Not only can people share case studies from the work they’ve done, bu......Read More
393 Views
Robert McGrath
Robert McGrath
CalypsoAI Vice President Global MarketingMay 11
There are multiple ways I'd suggest doing this. One approach is to use the current area that you're focused on i.e. sales enablement, and how you can use your knowledge and experience of this to influence the likes of product launch strategies. For example, if you're in sales enablement you have ......Read More
752 Views
Vidya Drego
Vidya Drego
SmithRx VP of MarketingJanuary 19
I think it's always possible for product marketers to learn varied skills by being open to new projects or opportunities when they've mastered a skill. At a large company, where roles are more specialized there are often opportunities to work on different projects or products that may have differ......Read More
577 Views
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Marcus Andrews
Marcus Andrews
Pendo.io Sr. Director of Product MarketingDecember 15
This is my version of the "T-Shaped marketer". It's how I coach PMMs to develop their skills.  https://docs.google.com/presentation/d/1NhRmE4pf96M--bih_MSoT-7YpKW3p51i9_-yBhKhIZo/edit#slide=id.p I think starting by developing a great generalist base of knowledge is key. From there getting good ......Read More
713 Views
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Carrie Zhang
Carrie Zhang
Square Product LeadNovember 16
At the end of the day, the common interest between a PM and a PMM is to build and grow a product or business. That means a few areas of common grounds: * Product strategy - are we building the right product for the right target customers? * Growth strategy - what are the in-product and mark......Read More
1742 Views
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Christy Roach
Christy Roach
Airtable Senior Director, Portfolio & Engagement Product MarketingOctober 8
As a hiring manager, I try to balance referrals and recommendations within my network with candidates who apply directly to an open role from our careers page or job sites. If you just hire people that come from your network, you often miss out on quality candidates who bring diverse backgrounds ......Read More
1598 Views