Back to Your Feed
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
7 Answers

Hila Segal
Observe.AI VP Product & Customer Marketing • January 27
The role of a product marketer is very different in every company. Still, I believe you shape up the position in your organization - the strengths, interests, and passions you bring with you can expand the role beyond its initial job description. Whether you're a PMM at a global enterprise with t......Read More
1013 Views

Ryane Bohm
Clari Product Marketing • April 14
Great question and a challenge I've definitely run into throughout the years. Every role and every company is different and you're not always going to get the full spectrum of PMM with every move. To fill any gaps, I strongly recommend making friends in other departments. If other marketing t......Read More
368 Views

Leandro Margulis
Prove Head of Product • September 7
This is one of the reasons to work for a smaller company where you get a wider scope, there is always pros and cons on each company type. Now if you are in a large company with a small scope, Make the implicit explicit and talk to your manager and others to express your interest in learning more ......Read More
341 Views

Christy Roach
Airtable Senior Director, Portfolio & Engagement Product Marketing • October 8
This is a great question! I know lots of product marketers who worry that in getting more specialized they’re missing out on the opportunity to get that broad skillset. I reject the idea that you have to change jobs in order to get the experience you want and think there are plenty of ways to get......Read More
1477 Views

Jane Reynolds
OkCupid Director of Product Marketing • March 22
Reach out to the product marketing network! Sharebird is a great place to start :) And I find that LinkedIn is another helpful resource for connecting with other product marketers to get insights from their experiences as well. Not only can people share case studies from the work they’ve done, bu......Read More
393 Views

Robert McGrath
CalypsoAI Vice President Global Marketing • May 11
There are multiple ways I'd suggest doing this. One approach is to use the current area that you're focused on i.e. sales enablement, and how you can use your knowledge and experience of this to influence the likes of product launch strategies. For example, if you're in sales enablement you have ......Read More
752 Views

Vidya Drego
SmithRx VP of Marketing • January 19
I think it's always possible for product marketers to learn varied skills by being open to new projects or opportunities when they've mastered a skill. At a large company, where roles are more specialized there are often opportunities to work on different projects or products that may have differ......Read More
577 Views
Related Ask Me Anything Sessions

Adobe Head of Lightroom Product Marketing, Mary (Shirley) Sheehan on Product Marketing Career Path
July 12 @ 11:00AM PST

OkCupid Director of Product Marketing, Jane Reynolds on Product Marketing Skills
March 22 @ 10:00AM PST

Eightfold Sr. Director, Product Marketing, Ryan Smith on Product Marketing Career Path
March 8 @ 10:00AM PST
RELATED

Marcus Andrews
Pendo.io Sr. Director of Product Marketing • December 15
This is my version of the "T-Shaped marketer". It's how I coach PMMs to develop their skills. https://docs.google.com/presentation/d/1NhRmE4pf96M--bih_MSoT-7YpKW3p51i9_-yBhKhIZo/edit#slide=id.p I think starting by developing a great generalist base of knowledge is key. From there getting good ......Read More
713 Views
RELATED

Carrie Zhang
Square Product Lead • November 16
At the end of the day, the common interest between a PM and a PMM is to build and grow a product or business. That means a few areas of common grounds: * Product strategy - are we building the right product for the right target customers? * Growth strategy - what are the in-product and mark......Read More
1742 Views
RELATED

Christy Roach
Airtable Senior Director, Portfolio & Engagement Product Marketing • October 8
As a hiring manager, I try to balance referrals and recommendations within my network with candidates who apply directly to an open role from our careers page or job sites. If you just hire people that come from your network, you often miss out on quality candidates who bring diverse backgrounds ......Read More
1598 Views
Related Questions
If starting as more of a generalist PMM - what reserouces do you rely on to broaden your technical "toolkit"? How do you find overlapping interest/commonality with product management that goes beyond wanting to connect the product to the customer?How do you typically go about finding new PMMs for your team? Is it mostly recruitment based or do you search within your network?