Where do you source breakthrough product ideas for your product?

Answer

3 Answers

Product Innovation

Pavan Kumar

Gainsight Director, Product Management | Formerly Cisco • 2mo

Breakthrough ideas don’t come from brainstorming sessions. They come from seeing what others overlook and connecting the dots early. In practice, they emerge from a combination of deep customer understanding, technology shifts, and internal signals. A key input is immersing in customer workflows and identifying friction that teams have simply learned to live with. These normalized pains are often the most valuable opportunities. Attention to power users and edge cases also helps. What they are t ...Read More

370 Views
Rupali Jain

Optimizely Chief Product Officer • 2y

I firmly believe that companies need to democratize sourcing of breakthrough ideas across the organization. No single "innovation" team/squad should be designated to create the ideas. Fostering an environment conducive to creativity, exploration, and risk-taking is critical to democratize innovation. Company Culture: A culture that encourages and rewards experimentation, creativity, and out-of-the-box thinking is vital. When employees feel empowered to take risks and explore new ideas without fe ...Read More

747 Views
Orit Golowinski

JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 2y

To source breakthrough product ideas, organizations leverage a variety of strategies that tap into different aspects of their ecosystem: Customer Feedback and Surveys: Gathering insights from existing customers through feedback and surveys uncovers valuable information about pain points, unmet needs, and potential improvements. This customer-centric approach fuels breakthrough ideas. User Research and Observations: In-depth user research and observing customer interactions provide deeper underst ...Read More

1,401 Views