How can PMMs get involved in the early stages of Product development, and how much influence should a marketing strategy have on the overall vision for a product?
5 Answers
Clay Head of Product Marketing • 5mo
To get involved in the early stages of Product development, I recommend PMMs bring a POV from the market that can shape the product. Some questions at the early stages of...
5285 Views
Immutable Head Of Marketing • 6y
As a representative of the consumer voice and market demand, PMMs' involvement in product development from the early stages is critical to success. More specifically, Pro...
2295 Views
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Okta SVP Product Marketing • 3y
Ideally, very early on. If your org uses an agile methodology, its best if PMMs get involved at the release planning or 'epic' phase to help shape the bigger direction. ...
824 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 3y
As the PMM, you often may know more about the product that the product may know. This is due to the nature of PMM having a birds eye view across the entire company with h...
434 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
PMMs can get involved early by identifying patterns between feature adoption and personas/target markets and codifying that into consumables for product development. Mayb...
393 Views
Related Questions
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