Who should lead the creation of Customer Advisory Board? PMM with PM and CS or PM and CS with the advisory of PMM?

Every organization will structure this differently. I've seen most success when PM and CS take the lead with the advisory of the PMM. Due to the sheer technical aspects o...

I don't think there's a hard and fast rule here, so I'd start by asking what you want from a Customer Advisory Board and what types of customers you'd want to participate...

As a PMM, I tend to view the RACI as PMM being responsible/accountable and CS being considered and PM being informed/potentially considered. But it depends on your org ...

Anyone can lead a Customer Advisory Board (CAB). But when you put together the goals of the CAB, you’ll see that it’s more efficient for it to sit under PMM. Here are two...