Anyone have examples of a company doing a good job at educating a new, undefined market?

Facebook ads and their "Blueprint" product - https://www.facebook.com/blueprint. Don’t know if that’s as new as you're looking for though, but it’s a good template, Hubsp...

I have also become a big fan of HubSpot. I think they have done a really good job of educating the market wiht thoughtful, well written, helpful blogs for their audience....