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Anyone have examples of a company doing a good job at educating a new, undefined market?

2 Answers
Savita Kini
Cisco Director of Product Management, Speech and Video AIOctober 28

I have also become a big fan of HubSpot. I think they have done a really good job of educating the market wiht thoughtful, well written, helpful blogs for their audience. Investing in building credibility for the people behind the brand so when/if they propose their platform, it feels very legitimate and authentic.

1373 Views
James Winter
Telescope Partners Head of MarketingJuly 18

Facebook ads and their "Blueprint" product - https://www.facebook.com/blueprint. Don’t know if that’s as new as you're looking for though, but it’s a good template, Hubspot of course.

629 Views
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