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How do you track success of Product Launches?
1 Answer
Joshua Lory
VMware Senior Director, Blockchain Go To Market • March 29
Here are some OKRs my teams track for product launches:
Awareness - Web, social and blog activity (impressions, engagements and link clicks)
Sales if not self-serve - MQLs and SQLs
Time to value - how long does it take a customer to onboard and get value?
Consumption - How often are new features being used (DAU / MAU)
Renewals - NRR
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