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How do you track success of product launches?

Product Marketing vs Product Management
2 Answers
Stephen Baloglu
Stephen Baloglu•
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Adobe Director of Product Marketing • 4y
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Success…you know it when you see it. Well, we all may see it a different way. So, for me, it’s all about establishing what success looks like with stakeholders and leader...
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Joshua Lory
Joshua Lory•
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VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 4y
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Here are some OKRs my teams track for product launches: Awareness - Web, social and blog activity (impressions, engagements and link clicks) Sales if not self-serve - MQ...
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How do you and the PMM team communicate updates and progress on your product launch to the rest of the org? What is the format? What do you report back on? Etc.What is the best way to sustain launch over time and prevent the spike in traffic in the short run without long-term results?
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