What is the best way to sustain launch over time and prevent the spike in traffic in the short run without long-term results?
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 5y
There was a similar question below, so I encourage you to check that out, but otherwise here’s a list of other thoughts that come to mind: For initial launch campaigns ...
1015 Views
Adobe Director of Product Marketing • 4y
“No, don’t do it! Don’t create a massive spike in traffic and run-up in sales that blows through your numbers.” said no one, ever. But really, I get it, you’re not lookin...
1361 Views
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Confluent, Twilio, ActiveCampaign
Marketing Strategy Consultant • 5y
First of all, don't try to prevent the short term spike! that's why you launch, to drive attention and focus for one thing in the short term. But how to get long term r...
1725 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
Customer stories and case studies. Proof! The public facing spike in the intial phase (hype creation), needs to move on to proof (value creation). We saw this at Help...
644 Views
Related Questions
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