At Heap we are fortunate to have a CMO in Lynn Girotto who has a firm grasp and
strong working knowledge of all aspects of marketing. Often times you run into
CMOs who...Read More
About
PMM executive with extensive experience in GTM strategy, customer journey mapping & persona-based marketing.
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VP of Marketing at NetSpring • December 8
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VP of Marketing at NetSpring • December 9
Become the driver of GTM strategy. Going back to the corporate trinity: Sales,
Marketing and Engineering, a sound GTM strategy informs Engineering on what to
build (ro...Read More
Most Relevant
VP of Marketing at NetSpring • December 9
Very simply become a credible source of synthesized market and competitive
intelligence. I'm being very deliberate about the word "synthesized", because in
understandi...Read More
Most Relevant
VP of Marketing at NetSpring • December 8
Set a consistent expectation for what messaging entails. The best way to do that
is to establish a common messaging platform you can use regardless if you are
messagin...Read More
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VP of Marketing at NetSpring • December 9
There are many stakeholders when it comes to competitive intelligence and
aligning messaging and product strategy with competitive differentiation. I have
found an eff...Read More
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VP of Marketing at NetSpring • December 9
While I see PMM as the flywheel of the corporate trinity: Sales, Marketing and
Engineering, and view our influence and relationship with all as important, the
one stak...Read More
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VP of Marketing at NetSpring • December 9
It's not so much surprises, as it is the scope of opportunities to improve sales
and marketing effectiveness. PMM generally brings stability and consistency to
messagi...Read More
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VP of Marketing at NetSpring • December 8
Whoever controls the budget for the website owns the strategy, and that is
typically Demand Gen since the website is the foundation of digital marketing.
However a cor...Read More
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VP of Marketing at NetSpring • December 8
PMM is a highly collaborative role and I've found that if you define a DACI
model: Driver, Approver, Contributors, and Informed, you can help remove some of
that ambig...Read More
VP of Marketing at NetSpring
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Credentials & Highlights
VP of Marketing at NetSpring
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Los Altos, CA
Knows About Category Creation, Competitive Positioning, Product Launches,
Messaging, Go-To-Market...more