Sharebird
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
Thomas Dong

Thomas DongShare

VP of Marketing, NetSpring
About
PMM executive with extensive experience in GTM strategy, customer journey mapping & persona-based marketing.
Content
Most Relevant
Thomas Dong
VP of Marketing at NetSpring December 8
At Heap we are fortunate to have a CMO in Lynn Girotto who has a firm grasp and strong working knowledge of all aspects of marketing. Often times you run into CMOs who...Read More
Most Relevant
Thomas Dong
VP of Marketing at NetSpring December 9
Become the driver of GTM strategy. Going back to the corporate trinity: Sales, Marketing and Engineering, a sound GTM strategy informs Engineering on what to build (ro...Read More
Most Relevant
Thomas Dong
VP of Marketing at NetSpring December 9
Very simply become a credible source of synthesized market and competitive intelligence. I'm being very deliberate about the word "synthesized", because in understandi...Read More
Most Relevant
Thomas Dong
VP of Marketing at NetSpring December 8
Set a consistent expectation for what messaging entails. The best way to do that is to establish a common messaging platform you can use regardless if you are messagin...Read More
Most Relevant
Thomas Dong
VP of Marketing at NetSpring December 9
There are many stakeholders when it comes to competitive intelligence and aligning messaging and product strategy with competitive differentiation. I have found an eff...Read More
Most Relevant
Thomas Dong
VP of Marketing at NetSpring December 9
While I see PMM as the flywheel of the corporate trinity: Sales, Marketing and Engineering, and view our influence and relationship with all as important, the one stak...Read More
Most Relevant
Thomas Dong
VP of Marketing at NetSpring December 9
It's not so much surprises, as it is the scope of opportunities to improve sales and marketing effectiveness. PMM generally brings stability and consistency to messagi...Read More
Most Relevant
Thomas Dong
VP of Marketing at NetSpring December 8
Whoever controls the budget for the website owns the strategy, and that is typically Demand Gen since the website is the foundation of digital marketing. However a cor...Read More
Most Relevant
Thomas Dong
VP of Marketing at NetSpring December 8
PMM is a highly collaborative role and I've found that if you define a DACI model: Driver, Approver, Contributors, and Informed, you can help remove some of that ambig...Read More
Credentials & Highlights
VP of Marketing at NetSpring
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Los Altos, CA
Knows About Category Creation, Competitive Positioning, Product Launches, Messaging, Go-To-Market...more