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Thomas Dong

VP Product Marketing, App Annie
Thomas Dong
VP Product Marketing, App Annie
PMM executive with extensive experience in GTM strategy, customer journey mapping & persona-based marketing.

Podcast: Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap

Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap
Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap
Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap
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Added November 19, 2020Published in AMA's

AMA: Heap VP Product Marketing, Thomas Dong on Stakeholder Management

Heap VP Product Marketing, Thomas Dong

on Stakeholder Management

VP Product Marketing
App Annie
VP Product Marketing at App Annie
At Heap we are fortunate to have a CMO in Lynn Girotto who has a firm grasp and strong working knowledge of all aspects of marketing. Often times you run into CMOs who only know brand, or only DG (or for that matter, only PMM), and the results can be disastrous. She has structured our marketing t...more
VP Product Marketing at App Annie
Very simply become a credible source of synthesized market and competitive intelligence. I'm being very deliberate about the word "synthesized", because in understanding the target market, we must understand and convey customer needs at large, not just echoing the loudest customer or citing the m...more