Thomas Dong

At Heap we are fortunate to have a CMO in Lynn Girotto who has a firm grasp and strong working knowledge of all aspects of marketing. Often times you run into CMOs who...Read More

Become the driver of GTM strategy. Going back to the corporate trinity: Sales, Marketing and Engineering, a sound GTM strategy informs Engineering on what to build (ro...Read More

Very simply become a credible source of synthesized market and competitive intelligence. I'm being very deliberate about the word "synthesized", because in understandi...Read More

Set a consistent expectation for what messaging entails. The best way to do that is to establish a common messaging platform you can use regardless if you are messagin...Read More

There are many stakeholders when it comes to competitive intelligence and aligning messaging and product strategy with competitive differentiation. I have found an eff...Read More

While I see PMM as the flywheel of the corporate trinity: Sales, Marketing and Engineering, and view our influence and relationship with all as important, the one stak...Read More

It's not so much surprises, as it is the scope of opportunities to improve sales and marketing effectiveness. PMM generally brings stability and consistency to messagi...Read More

Whoever controls the budget for the website owns the strategy, and that is typically Demand Gen since the website is the foundation of digital marketing. However a cor...Read More

PMM is a highly collaborative role and I've found that if you define a DACI model: Driver, Approver, Contributors, and Informed, you can help remove some of that ambig...Read More