If product marketing is a new function (relative to product), how do you become a strategic partner and more involved earlier in the product roadmap development process?
Gusto Head of Product Marketing | Formerly Apple, Electronic Arts, Digitas • 3y
This is a great question and a situation that many PMMs will find themselves in at some point in time! A few thoughts here: Building trust takes time: Before you can be...
28741 Views
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
This happens a lot, PMMs are brought in quite frantically once a team already has a very specific way of working and it's on the PMM to figure out how to slot themselves ...
2641 Views
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Altruist VP of Marketing • 5y
I’m glad you are asking this question because this is exactly the right mindset you should have in a young Product Marketing org to avoid becoming solely a GTM service fu...
2014 Views
Agora VP of Product Marketing | Formerly NetSpring, Heap, Couchbase, OpenText, IBM • 5y
Very simply become a credible source of synthesized market and competitive intelligence. I'm being very deliberate about the word "synthesized", because in understanding ...
1131 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
Whether PMM is new or established, the relationship with Product is key! I'll repeat my response from one of the other questions as I think it applies here as well:The re...
579 Views
Credit Karma Senior Director of Product Marketing | Formerly Adobe, GoDaddy, VSCO, 3x startups • 2y
Your relationship with your PM is key here.You need to earn credibility and trust with them in order to stand a chance of being involved earlier in the roadmap developmen...
273 Views
Related Questions
How do you get your product team to involve product marketing early enough in the strategy and product planning phases?How do you go about creating a product marketing plan from scratch for an early stage start-up?How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?Can you share advice for the first product marketer at a company for influencing the product roadmap?How do you increase the Product Marketing function's ability to be a more strategic player in the company and not just the launch arm of the feature factory?What, ideally, should product marketing's role be in developing the roadmap for a SaaS company?