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Christina Dam
Head of Product Marketing, Square for Retail at Square | Formerly Apple, Electronic Arts, DigitasOctober 14
This is a great question and a situation that many PMMs will find themselves in at some point in time! A few thoughts here: Building trust takes time: Before you can be seen as a strategic partner,
Anna Wiggins
Sr. Director Product Marketing, Insights, Copy & Content at Bluevine August 12
I’m glad you are asking this question because this is exactly the right mindset you should have in a young Product Marketing org to avoid becoming solely a GTM service function. The path to this is th
Jessica Webb Kennedy
Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, LyftDecember 9
This happens a lot, PMMs are brought in quite frantically once a team already has a very specific way of working and it's on the PMM to figure out how to slot themselves in. I think the first thing th
Thomas Dong
VP of Marketing at NetSpring December 10
Very simply become a credible source of synthesized market and competitive intelligence. I'm being very deliberate about the word "synthesized", because in understanding the target market, we must und