Who owns the website strategy within your org? PMM, Demand Gen, Design, etc? Assuming all are involved, but curious about who drives for you. Which models work well?
4 Answers
Anthropic Product Marketing Leader • 3y
I've seen this play out a few different ways: PMM owns content, Design owns design/dev, Marketing ops owns analytics/reporting PMM owns content, Web team owns design/dev...
2519 Views
Agora VP of Product Marketing | Formerly NetSpring, Heap, Couchbase, OpenText, IBM • 5y
Whoever controls the budget for the website owns the strategy, and that is typically Demand Gen since the website is the foundation of digital marketing. However a corpor...
2259 Views
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HiredScore Head of Product Marketing • 3y
The role PMM plays in the website depends where PMM sits in your organization. If PMM sits within marketing, they may own website metrics, budget, and responsibility but ...
770 Views
BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y
At the small companies I've been in... it's usually demand gen that owns the website with PMM contributing heavily in terms of content ownership (that includes creating s...
412 Views