How do you balance launch communications with an ever-changing roadmap?
i.e. managing how to re-allocate the product marketing calendar when shifts happen...say a P0 gets bumped and is now running up on another P0 OR say a P0 gets bumped and now runs up on a P2 bundle release (of which X features have been ready to go live for a few weeks and so bumping would cause even further delay)
4 Answers
Asana Chief of Staff, Product • 5y
This is always challenging your target audience and press have limited attention spans - so over-communication is never the answer. I would ask questions like: What is ...
1122 Views
Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 5y
At fast-moving startups, the product roadmap is often fluid. When you're facing a decision about whether to push out a launch or even deprioritize a launch, let the custo...
1492 Views
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Attentive Senior Director of Product Marketing • 2y
That is something I think every PMM team struggles with! From an internal perspective, one thing that has really helped with this is having a tiger team of cross-function...
536 Views
Workhuman Head of Product Marketing • 2y
Staying on top of the Product team can be really challenging. Project management tools like productboard can help, but there will always be last minute changes. A few way...
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