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Vanessa Thompson
Senior Director, Product Marketing at Twilio April 22
You don’t want a new feature to distract from the main hero product so you should think about the specific benefit customers that already use your main hero product are going to get. Of course you nee
Victoria J. Chin
Chief of Staff, Product at Asana April 28
I think of feature launch messaging as a subset of overall product messaging. Both should stem from your company mission and brand promise, and take into account customer needs, broader market trends,
Christine Sotelo-Dag
Director of Product Marketing & Customer Marketing at Mode Analytics February 24
Whether we're looking at our high-level product messaging, solution messaging or feature level messaging - we follow a messaging framework that remains consistent.  What is it (short desciprtion &