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Vanessa Thompson
Senior Director, Product Marketing at Twilio April 21
Using a formula. Lets face it, product launches are a formula. You have a new thing, you position it, and take it to market. You can do all the research and testing in the world and you may not be su
Victoria J. Chin
Chief of Staff, Product at Asana April 28
The most common mistake I see is not laying the foundation for effective internal coordination, which is critical for every product launch, and even more so for distributed teams. Despite companies’ b
Caroline Walthall
Director of Product Marketing at Quizlet | Formerly UdemyJanuary 14
Beyond the 5 “don’t”s I listed in another question, here are two others: Not having tight enough clarity and communication about what the launch stages look like for all stakeholders. Sometimes it’s