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What's a common mistake you see companies make with regard to product launches?

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4 Answers
Launch Channels Launch Strategy
  1. Vanessa Thompson
    Vanessa Thompson

    Twilio Vice President Marketing • 5y

    Using a formula. Lets face it, product launches are a formula. You have a new thing, you position it, and take it to market. You can do all the research and testing in the world and you may not be successful. On the other hand, you might launch something in stealth mode, but Elon Musk tweets about it and suddenly you are everywhere (Clubhouse! Congrats to that team BTW). What I'm saying is that you can't predict everything. And the biggest mistake I see companies making is spending years with pr ...Read More

    3,451 Views
  2. Caroline Silverkorn
    Caroline Silverkorn

    Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 5y

    Beyond the 5 “don’t”s I listed in another question, here are two others: Not having tight enough clarity and communication about what the launch stages look like for all stakeholders. Sometimes it’s fine to have a more decoupled feature/product release and marketing launch, but oftentimes that creates a poor experience for users and steals some of the thunder from your "moment." Not to mention, it tends to create some internal churn and chaos. This one seems like a given, but it's common for eng ...Read More

    2,037 Views
  3. Victoria J. Chin
    Victoria J. Chin

    Asana Chief of Staff, Product • 5y

    The most common mistake I see is not laying the foundation for effective internal coordination, which is critical for every product launch, and even more so for distributed teams. Despite companies’ best efforts to recreate what worked in the office in a remote setting, global workers continue to spend 60% of their time on coordination rather than the skilled, strategic jobs they’ve been hired to do (source: Anatomy of Work Index ).  Effective internal coordination requires:  Aligning global tea ...Read More

    2,077 Views
  4. Anna Wiggins
    Anna Wiggins

    Altruist VP of Marketing • 2y

    1. Lack of internal alignment 

    2. Lack of central GTM POC 

    402 Views

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