What's a common mistake you see companies make with regard to product launches?

Using a formula. Lets face it, product launches are a formula. You have a new thing, you position it, and take it to market. You can do all the research and testing in the world and you may not be su

The most common mistake I see is not laying the foundation for effective internal coordination, which is critical for every product launch, and even more so for distributed teams. Despite companies’ b

Beyond the 5 “don’t”s I listed in another question, here are two others: Not having tight enough clarity and communication about what the launch stages look like for all stakeholders. Sometimes it’s