Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
All related (117)
John Gargiulo
Head of Global Product Marketing at Airbnb November 30
Great question. Post-launch is the most underrated parts of the cycle. You've spent months aiming the rocketship, putting fuel in the tank and blasting off - now you've got to steer. Let's break it do
Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe January 16
Post-launch momentum, what I call "Rolling Thunder," is one of my favorite topics! I think a lot of times people throw in their hats when the launch moment is done, but this is really when it's just b
Robin Pam
Product Marketing Lead at Stripe August 29
In an enterprise B2B business, you’ll often be working closely with customer success and product management on driving adoption post-launch. Marketing can provide air cover in the form of email nurtur
Victoria J. Chin
Chief of Staff, Product at Asana April 28
It’s never too early to connect with your customers to constantly expand and deepen the strength of your product. Get insights from your customers through product usage data - where are you seeing dro
Manav Khurana
Observability Product GM at New Relic October 10
I always like to have a product adoption goal Day-of, 1-months, 3-months, 6-months, and 1-year out. Having this clarity is critical to figure out what we need for launch and in the weeks, months after
Julien Sauvage
VP, Corporate and Product Marketing at Clari September 7
Launch isn’t just about market awareness, pipe and ARR/ revenue, it’s also about product adoption - MAU, WAU, DAU, product page views, clicks, etc. To optimize your post-launch product adoption, you n
Loren Elia
Global Head Of Product Marketing at Xero January 23
PMM ultimately shares adoption goals with Product. There's two sides to adoption though: awareness and usage. PMMs focus is primarily in driving awareness and education (how and why you should use the
Pulkit Agrawal
Co-founder & CEO at Chameleon February 6
In my experience, most product teams are not well incentivized to pursue adoption over moving onto the next feature or problem to solve.  Dedicated product growth teams are great for this, and if you
Dave Daniels
Founder at BrainKraft April 2
The strategies will differ based on the maturity of the market segment and/or product category. For example, if you are dealing with a mature, risk averse market segment you need proof. Buyers will ki